Advance vs Raid:Which is searched more?
In September 2026, Raid had more branded searches than Advance among ant Bait brands worldwide. Raid was estimated to have 4.4K branded searches compared to Advance’s 140, and held a 2.3% Share of Search versus Advance’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Advance or Raid?
Compare the ant bait brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raid, Advance. The figures are in the table below the chart.
View monthly share of search table
| Month | Granular | Ghost | Raid | Combat | Advance | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 84% | 14.6% | 1.2% | 0.09% | 0.13% | 0.02% |
| Nov 2025 | 85.6% | 13.4% | 0.82% | 0.09% | 0.07% | 0.02% |
| Dec 2025 | 82.9% | 15.7% | 1.2% | 0.07% | 0.08% | 0.02% |
| Jan 2026 | 84.8% | 14% | 1% | 0.09% | 0.11% | 0.03% |
| Feb 2026 | 84.6% | 14.2% | 1% | 0.09% | 0.09% | 0.03% |
| Mar 2026 | 81.7% | 14.7% | 3.3% | 0.1% | 0.1% | 0.04% |
| Apr 2026 | 80.5% | 14.5% | 4.8% | 0.07% | 0.08% | 0.03% |
| May 2026 | 81.6% | 14.9% | 3.3% | 0.1% | 0.08% | 0.03% |
| Jun 2026 | 83.9% | 12.5% | 3.4% | 0.09% | 0.09% | 0.03% |
| Jul 2026 | 84.1% | 11.6% | 4.1% | 0.11% | 0.09% | 0.02% |
| Aug 2026 | 83.9% | 11.8% | 4.1% | 0.13% | 0.11% | 0.02% |
| Sep 2026 | 87.7% | 9.7% | 2.3% | 0.11% | 0.07% | 0.02% |
How has the Advance and Raid comparison changed over the last 12 months?
3 findings
- Raid was ahead of Advance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Advance’s estimated Share of Search among ant Bait brands worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 210 to 140.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among ant Bait brands worldwide moved from 1.2% to 2.3%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
How did search popularity change for ant Bait brands worldwide in September 2026?
2 changes
In September 2026, Raid lost estimated Share of Search among ant Bait brands worldwide, from 4.1% to 2.3%.
Estimated monthly branded searches for Advance worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Other head-to-heads among ant Bait brands
How each brand is measured
Brandwave collects information about searches that people make online using Advance’s and Raid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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