Brandwave

How popular isProcreate in search?

In September 2026, there were an estimated 550K branded searches for Procreate worldwide which held steady over the last 12 months. Procreate holds 31.3% estimated Share of Search among calligraphy brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cricut46.8%
  2. Procreate31.3%
  3. Crayola11.4%
  4. Skillshare6.3%
  5. Staedtler4.2%
  6. Simple0.09%
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Which calligraphy brands compete with Procreate?

Procreate against calligraphy brands worldwide, by month

Share of Search by month for Cricut, Procreate, Crayola, Skillshare, Staedtler. The figures are in the table below the chart.

View monthly share of search table
MonthCricutProcreateCrayolaSkillshareStaedtlerSimple
Oct 202541.8%28%10.2%15.3%4.6%0.07%
Nov 202547%25.9%9.4%14.1%3.5%0.06%
Dec 202548.3%26.5%9.7%11.9%3.6%0.06%
Jan 202642.6%28.5%8.5%15.6%4.7%0.08%
Feb 202638.9%26%9.5%21.3%4.3%0.08%
Mar 202636%29.5%10.8%19.7%4%0.07%
Apr 202643.4%29%13%10.6%3.9%0.06%
May 202649.3%26.9%12%8.1%3.6%0.06%
Jun 202644.3%29.6%13.2%8.9%4%0.07%
Jul 202645%30.1%13.4%7.4%4%0.07%
Aug 202648.3%26.4%14.4%6.5%4.3%0.06%
Sep 202646.8%31.3%11.4%6.3%4.2%0.09%

  1. 1.Cricut

    46.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Procreate

    31.3%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  3. 3.Crayola

    11.4%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -3 points.

  4. 4.Skillshare

    6.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Staedtler

    4.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Simple

    0.09%

    Held 6th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.

Compare search popularity between Procreate and its closest rivals

Every comparison with Procreate

How has branded search demand for Procreate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Procreate worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Procreate’s estimated Share of Search among calligraphy brands worldwide increased from 28% to 31.3%.
  • Across the 12 months ending September 2026, Procreate’s estimated Share of Search among calligraphy brands worldwide peaked at 31.3% in September 2026 and was lowest at 25.9% in November 2025.

How did search popularity change for calligraphy brands worldwide in September 2026?

  1. In September 2026, Procreate gained estimated Share of Search among calligraphy brands worldwide, from 26.4% to 31.3%.

  2. In September 2026, Crayola lost estimated Share of Search among calligraphy brands worldwide, from 14.4% to 11.4%.

  3. In September 2026, Cricut lost estimated Share of Search among calligraphy brands worldwide, from 48.3% to 46.8%.

  4. Skillshare’s estimated Share of Search among calligraphy brands worldwide has lost ground for 3 months in a row, from 8.9% to 6.3% in September 2026.

  5. Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Procreate compete?

Procreate is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Illustration software3rd of 522.8%Show ranking
Calligraphy brands2nd of 631.3%Shown above
Watercolor brands1st of 456.8%Show ranking

How is Procreate measured?

Brandwave collects information about searches that people make online using Procreate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • procreate

Do you work for Procreate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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