Brandwave

Procreate vs Skillshare:Which is searched more?

In September 2026, Procreate had more branded searches than Skillshare among calligraphy brands worldwide. Procreate was estimated to have 550K branded searches compared to Skillshare’s 110K, and held a 31.3% Share of Search versus Skillshare’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among calligraphy brands worldwide in September 2026Which is more popular in search, Procreate or Skillshare?
Procreate31.3%550K searches
vs
Skillshare6.3%110K searches

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Which is more popular in search, Procreate or Skillshare?

Compare the calligraphy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Procreate and Skillshare among calligraphy brands worldwide, by month

Share of Search by month for Procreate, Skillshare. The figures are in the table below the chart.

View monthly share of search table
MonthCricutProcreateCrayolaSkillshareStaedtlerSimple
Oct 202541.8%28%10.2%15.3%4.6%0.07%
Nov 202547%25.9%9.4%14.1%3.5%0.06%
Dec 202548.3%26.5%9.7%11.9%3.6%0.06%
Jan 202642.6%28.5%8.5%15.6%4.7%0.08%
Feb 202638.9%26%9.5%21.3%4.3%0.08%
Mar 202636%29.5%10.8%19.7%4%0.07%
Apr 202643.4%29%13%10.6%3.9%0.06%
May 202649.3%26.9%12%8.1%3.6%0.06%
Jun 202644.3%29.6%13.2%8.9%4%0.07%
Jul 202645%30.1%13.4%7.4%4%0.07%
Aug 202648.3%26.4%14.4%6.5%4.3%0.06%
Sep 202646.8%31.3%11.4%6.3%4.2%0.09%

How has the Procreate and Skillshare comparison changed over the last 12 months?

  • Procreate was ahead of Skillshare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Procreate’s estimated Share of Search among calligraphy brands worldwide moved from 28% to 31.3%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Skillshare’s estimated Share of Search among calligraphy brands worldwide moved from 15.3% to 6.3%, and its estimated monthly branded searches moved from 301K to 110K.

How did search popularity change for calligraphy brands worldwide in September 2026?

  1. In September 2026, Procreate gained estimated Share of Search among calligraphy brands worldwide, from 26.4% to 31.3%.

  2. Skillshare’s estimated Share of Search among calligraphy brands worldwide has lost ground for 3 months in a row, from 8.9% to 6.3% in September 2026.

Other head-to-heads among calligraphy brands

How each brand is measured

Brandwave collects information about searches that people make online using Procreate’s and Skillshare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Procreate

1 branded search term

  • procreate

Skillshare

1 branded search term

  • skillshare

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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