Crayola vs Cricut:Which is searched more?
In September 2026, Cricut had more branded searches than Crayola among calligraphy brands worldwide. Cricut was estimated to have 823K branded searches compared to Crayola’s 201K, and held a 46.8% Share of Search versus Crayola’s 11.4%. These are worldwide searches for English-language branded terms.
Follow Crayola vs Cricut and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Crayola or Cricut?
Compare the calligraphy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cricut, Crayola. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Procreate | Crayola | Skillshare | Staedtler | Simple |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 28% | 10.2% | 15.3% | 4.6% | 0.07% |
| Nov 2025 | 47% | 25.9% | 9.4% | 14.1% | 3.5% | 0.06% |
| Dec 2025 | 48.3% | 26.5% | 9.7% | 11.9% | 3.6% | 0.06% |
| Jan 2026 | 42.6% | 28.5% | 8.5% | 15.6% | 4.7% | 0.08% |
| Feb 2026 | 38.9% | 26% | 9.5% | 21.3% | 4.3% | 0.08% |
| Mar 2026 | 36% | 29.5% | 10.8% | 19.7% | 4% | 0.07% |
| Apr 2026 | 43.4% | 29% | 13% | 10.6% | 3.9% | 0.06% |
| May 2026 | 49.3% | 26.9% | 12% | 8.1% | 3.6% | 0.06% |
| Jun 2026 | 44.3% | 29.6% | 13.2% | 8.9% | 4% | 0.07% |
| Jul 2026 | 45% | 30.1% | 13.4% | 7.4% | 4% | 0.07% |
| Aug 2026 | 48.3% | 26.4% | 14.4% | 6.5% | 4.3% | 0.06% |
| Sep 2026 | 46.8% | 31.3% | 11.4% | 6.3% | 4.2% | 0.09% |
How has the Crayola and Cricut comparison changed over the last 12 months?
3 findings
- Cricut was ahead of Crayola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among calligraphy brands worldwide moved from 10.2% to 11.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among calligraphy brands worldwide moved from 41.8% to 46.8%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for calligraphy brands worldwide in September 2026?
2 changes
In September 2026, Crayola lost estimated Share of Search among calligraphy brands worldwide, from 14.4% to 11.4%.
In September 2026, Cricut lost estimated Share of Search among calligraphy brands worldwide, from 48.3% to 46.8%.
Other head-to-heads among calligraphy brands
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and Cricut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.