How popular isCricut in search?
In September 2026, there were an estimated 823K branded searches for Cricut worldwide which held steady over the last 12 months. Cricut holds 46.8% estimated Share of Search among calligraphy brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cricut46.8%
Procreate31.3%Crayola11.4%
Skillshare6.3%
Staedtler4.2%Simple0.09%
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Which calligraphy brands compete with Cricut?
Share of Search by month for Cricut, Procreate, Crayola, Skillshare, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Procreate | Crayola | Skillshare | Staedtler | Simple |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 28% | 10.2% | 15.3% | 4.6% | 0.07% |
| Nov 2025 | 47% | 25.9% | 9.4% | 14.1% | 3.5% | 0.06% |
| Dec 2025 | 48.3% | 26.5% | 9.7% | 11.9% | 3.6% | 0.06% |
| Jan 2026 | 42.6% | 28.5% | 8.5% | 15.6% | 4.7% | 0.08% |
| Feb 2026 | 38.9% | 26% | 9.5% | 21.3% | 4.3% | 0.08% |
| Mar 2026 | 36% | 29.5% | 10.8% | 19.7% | 4% | 0.07% |
| Apr 2026 | 43.4% | 29% | 13% | 10.6% | 3.9% | 0.06% |
| May 2026 | 49.3% | 26.9% | 12% | 8.1% | 3.6% | 0.06% |
| Jun 2026 | 44.3% | 29.6% | 13.2% | 8.9% | 4% | 0.07% |
| Jul 2026 | 45% | 30.1% | 13.4% | 7.4% | 4% | 0.07% |
| Aug 2026 | 48.3% | 26.4% | 14.4% | 6.5% | 4.3% | 0.06% |
| Sep 2026 | 46.8% | 31.3% | 11.4% | 6.3% | 4.2% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 823K | 0% | -1.5 points | |
| 2, held 2nd | 31.3% | 550K | +22.2% | +4.8 points | |
| 3, held 3rd | 11.4% | 201K | -18.3% | -3 points | |
| 4, held 4th | 6.3% | 110K | 0% | -0.2 points | |
| 5, held 5th | 4.2% | 74K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 1.6K | +60% | 0 points |
1.
Cricut46.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.
31.3%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.8 points.
3.
11.4%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -3 points.
6.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.2%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
0.09%
Held 6th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.
Compare search popularity between Cricut and its closest rivals
Every comparison with Cricut
34 comparisons
- Bear vs Cricut
- Boss vs Cricut
- Cricut vs Dove
- Cricut vs Dragon
- Cricut vs Eagle
- Cricut vs MINI
- Cricut vs Silhouette
- Cricut vs Le Creuset
- Cricut vs Starbucks
- Cameo vs Cricut
- Cricut vs Procreate
- Cricut vs Plaid
- Cricut vs Domestika
- Brother vs Cricut
- Crayola vs Cricut
- Cricut vs Fiskars
- Cricut vs Rotary
- Cricut vs Skillshare
- Cricut vs Staedtler
- Cricut vs Gerber
- Cricut vs Spellbinders
- Cricut vs Glowforge
- Cricut vs Denby
- Cricut vs Siser
- Cricut vs Sizzix
- Circle vs Cricut
- Cricut vs Snowflake
- Butterfly vs Cricut
- Cricut vs Gemini
- American Crafts vs Cricut
- Cricut vs Marsh
- Cricut vs Honeycomb
- Cricut vs Simple
- Acorn vs Cricut
How has branded search demand for Cricut changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cricut worldwide held steady at 823K.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among calligraphy brands worldwide increased from 41.8% to 46.8%.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among calligraphy brands worldwide peaked at 49.3% in May 2026 and was lowest at 36% in March 2026.
How did search popularity change for calligraphy brands worldwide in September 2026?
6 changes
In September 2026, Procreate gained estimated Share of Search among calligraphy brands worldwide, from 26.4% to 31.3%.
In September 2026, Crayola lost estimated Share of Search among calligraphy brands worldwide, from 14.4% to 11.4%.
In September 2026, Cricut lost estimated Share of Search among calligraphy brands worldwide, from 48.3% to 46.8%.
Skillshare’s estimated Share of Search among calligraphy brands worldwide has lost ground for 3 months in a row, from 8.9% to 6.3% in September 2026.
Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Cricut compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mugs brands | 3rd of 4 | 2.5% | Show ranking |
| Linocut brands | 4th of 7 | 4.3% | Show ranking |
| Laser Cutter brands | 3rd of 4 | 24.8% | Show ranking |
| Stencil Cutter brands | 2nd of 8 | 26.9% | Show ranking |
| Stencil brands | 2nd of 5 | 30.7% | Show ranking |
| Craft supplies | 2nd of 6 | 39.3% | Show ranking |
| Craft cutting machine brands | 2nd of 5 | 39.7% | Show ranking |
| Calligraphy brands | 1st of 6 | 46.8% | Shown above |
| Die Cutter brands | 1st of 5 | 80.4% | Show ranking |
How is Cricut measured?
Brandwave collects information about searches that people make online using Cricut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cricut
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Is Cricut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.