Brandwave

How popular isCricut in search?

In September 2026, there were an estimated 823K branded searches for Cricut worldwide which held steady over the last 12 months. Cricut holds 60.9% estimated Share of Search among craft cutting machine brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cricut60.9%
  2. Brother35.9%
  3. Siser1.6%
  4. Sizzix1.1%
  5. Silhouette0.42%
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Where does Cricut compete?

Cricut is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Craft cutting machine brands1st of 560.9%Shown below
Craft supplies1st of 592.7%Show ranking

Which craft cutting machine brands compete with Cricut?

Cricut against craft cutting machine brands worldwide, by month

Share of Search by month for Cricut, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCricutBrotherSiserSizzixSilhouette
Oct 202559%37.4%1.9%1.3%0.41%
Nov 202564%32.6%1.4%1.4%0.54%
Dec 202558.4%38.3%1.3%1.1%0.89%
Jan 202656.3%40.4%1.5%1.2%0.48%
Feb 202656.1%40.3%1.9%1.2%0.48%
Mar 202654.6%41.9%1.8%1.2%0.46%
Apr 202657.2%39.1%1.9%1.3%0.49%
May 202661.2%35.9%1.6%0.9%0.43%
Jun 202658.2%38.4%1.9%1%0.49%
Jul 202655.4%41.6%1.5%1.2%0.38%
Aug 202660%36.9%1.6%1.1%0.41%
Sep 202660.9%35.9%1.6%1.1%0.42%

  1. 1.Cricut

    60.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Brother

    35.9%

    Held 2nd. 485K estimated branded searches, -4% vs prior month. Share -0.9 points.

  3. 3.Siser

    1.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sizzix

    1.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Silhouette

    0.42%

    Held 5th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.

Compare search popularity between Cricut and its closest rivals

Every comparison with Cricut

How has branded search demand for Cricut changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cricut worldwide held steady at 823K.
  • Across the 12 months ending September 2026, Cricut’s estimated Share of Search among craft cutting machine brands worldwide increased from 59% to 60.9%.
  • Across the 12 months ending September 2026, Cricut’s estimated Share of Search among craft cutting machine brands worldwide peaked at 64% in November 2025 and was lowest at 54.6% in March 2026.

How did search popularity change for craft cutting machine brands worldwide in September 2026?

  1. In September 2026, Cricut gained estimated Share of Search among craft cutting machine brands worldwide, from 60% to 60.9%.

  2. In September 2026, Brother lost estimated Share of Search among craft cutting machine brands worldwide, from 36.9% to 35.9%.

  3. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Siser worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How is Cricut measured?

Brandwave collects information about searches that people make online using Cricut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cricut

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How the Brand Demand Index is measured

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