How popular isCricut in search?
In September 2026, there were an estimated 823K branded searches for Cricut worldwide which held steady over the last 12 months. Cricut holds 74.8% estimated Share of Search among craft supplies worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cricut74.8%
Brother19.4%
Spellbinders3.7%
Sizzix1.3%
Silhouette0.52%
American Crafts0.33%
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Where does Cricut compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Craft supplies | 1st of 6 | 74.8% | Shown below |
| Craft cutting machine brands | 1st of 5 | 76.3% | Show ranking |
Which craft supplies compete with Cricut?
Share of Search by month for Cricut, Brother, Spellbinders. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Brother | Spellbinders | Sizzix | Silhouette | American Crafts |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 16.8% | 3.8% | 1.7% | 0.54% | 0.41% |
| Nov 2025 | 79.8% | 14.1% | 3.2% | 1.8% | 0.68% | 0.35% |
| Dec 2025 | 80.1% | 14.2% | 2.7% | 1.5% | 1.2% | 0.35% |
| Jan 2026 | 74% | 19.4% | 3.6% | 1.6% | 0.63% | 0.73% |
| Feb 2026 | 73.5% | 19.3% | 3.6% | 1.6% | 0.62% | 1.3% |
| Mar 2026 | 73.4% | 19.1% | 4.4% | 1.6% | 0.62% | 0.88% |
| Apr 2026 | 73.3% | 19.3% | 4.4% | 1.6% | 0.63% | 0.72% |
| May 2026 | 76.9% | 16.5% | 3.8% | 1.1% | 0.54% | 1.1% |
| Jun 2026 | 73.3% | 19.3% | 4.4% | 1.3% | 0.62% | 1.1% |
| Jul 2026 | 70.6% | 22.4% | 4.3% | 1.6% | 0.49% | 0.69% |
| Aug 2026 | 74.7% | 19.3% | 3.7% | 1.3% | 0.51% | 0.4% |
| Sep 2026 | 74.8% | 19.4% | 3.7% | 1.3% | 0.52% | 0.33% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.8% | 823K | 0% | +0.1 points | |
| 2, held 2nd | 19.4% | 213K | 0% | 0 points | |
| 3, held 3rd | 3.7% | 40.5K | 0% | 0 points | |
| 4, held 4th | 1.3% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.52% | 5.7K | +0.71% | 0 points | |
| 6, held 6th | 0.33% | 3.6K | -18.2% | -0.1 points |
1.
Cricut74.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Brother19.4%
Held 2nd. 213K estimated branded searches, 0% vs prior month. Share 0 points.
3.7%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Sizzix1.3%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.52%
Held 5th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.
0.33%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Cricut and its closest rivals
Every comparison with Cricut
6 comparisons
How has branded search demand for Cricut changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cricut worldwide held steady at 823K.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among craft supplies worldwide decreased from 76.8% to 74.8%.
- Across the 12 months ending September 2026, Cricut’s estimated Share of Search among craft supplies worldwide peaked at 80.1% in December 2025 and was lowest at 70.6% in July 2026.
How did search popularity change for craft supplies worldwide in September 2026?
3 changes
American Crafts’ estimated Share of Search among craft supplies worldwide has lost ground for 3 months in a row, from 1.1% to 0.33% in September 2026.
Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.
Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How is Cricut measured?
Brandwave collects information about searches that people make online using Cricut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cricut
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Is Cricut your brand?
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