How popular isCrayola in search?
In September 2026, there were an estimated 201K branded searches for Crayola worldwide which held steady over the last 12 months. Crayola holds 11.4% estimated Share of Search among calligraphy brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cricut46.8%
Procreate31.3%Crayola11.4%
Skillshare6.3%
Staedtler4.2%Simple0.09%
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Which calligraphy brands compete with Crayola?
Share of Search by month for Cricut, Procreate, Crayola, Skillshare, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Procreate | Crayola | Skillshare | Staedtler | Simple |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 28% | 10.2% | 15.3% | 4.6% | 0.07% |
| Nov 2025 | 47% | 25.9% | 9.4% | 14.1% | 3.5% | 0.06% |
| Dec 2025 | 48.3% | 26.5% | 9.7% | 11.9% | 3.6% | 0.06% |
| Jan 2026 | 42.6% | 28.5% | 8.5% | 15.6% | 4.7% | 0.08% |
| Feb 2026 | 38.9% | 26% | 9.5% | 21.3% | 4.3% | 0.08% |
| Mar 2026 | 36% | 29.5% | 10.8% | 19.7% | 4% | 0.07% |
| Apr 2026 | 43.4% | 29% | 13% | 10.6% | 3.9% | 0.06% |
| May 2026 | 49.3% | 26.9% | 12% | 8.1% | 3.6% | 0.06% |
| Jun 2026 | 44.3% | 29.6% | 13.2% | 8.9% | 4% | 0.07% |
| Jul 2026 | 45% | 30.1% | 13.4% | 7.4% | 4% | 0.07% |
| Aug 2026 | 48.3% | 26.4% | 14.4% | 6.5% | 4.3% | 0.06% |
| Sep 2026 | 46.8% | 31.3% | 11.4% | 6.3% | 4.2% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 823K | 0% | -1.5 points | |
| 2, held 2nd | 31.3% | 550K | +22.2% | +4.8 points | |
| 3, held 3rd | 11.4% | 201K | -18.3% | -3 points | |
| 4, held 4th | 6.3% | 110K | 0% | -0.2 points | |
| 5, held 5th | 4.2% | 74K | 0% | -0.1 points | |
| 6, held 6th | 0.09% | 1.6K | +60% | 0 points |
1.
Cricut46.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.
31.3%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.8 points.
3.
11.4%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -3 points.
6.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.2%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
0.09%
Held 6th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.
Compare search popularity between Crayola and its closest rivals
Every comparison with Crayola
24 comparisons
- BIC vs Crayola
- Crayola vs Cricut
- Crayola vs Faber-Castell
- Crayola vs IKEA
- Crayola vs Jumbo
- Crayola vs MINI
- Crayola vs Procreate
- Crayola vs Little Tikes
- Crayola vs Posca
- Crayola vs Skillshare
- Blue vs Crayola
- Crayola vs Staedtler
- Crayola vs Prismacolor
- Crayola vs Pentel
- Crayola vs Winsor & Newton
- Crayola vs Hape
- Crayola vs Luminance
- Copic vs Crayola
- Crayola vs Prisma
- Crayola vs Derwent
- Crayola vs Simple
- Crayola vs Quartet
- Crayola vs Pastel
- Crayola vs Fairy
How has branded search demand for Crayola changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among calligraphy brands worldwide increased from 10.2% to 11.4%.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among calligraphy brands worldwide peaked at 14.4% in August 2026 and was lowest at 8.5% in January 2026.
- Across the 12 months ending September 2026, Crayola rose from 4th to 3rd among calligraphy brands worldwide.
How did search popularity change for calligraphy brands worldwide in September 2026?
6 changes
In September 2026, Procreate gained estimated Share of Search among calligraphy brands worldwide, from 26.4% to 31.3%.
In September 2026, Crayola lost estimated Share of Search among calligraphy brands worldwide, from 14.4% to 11.4%.
In September 2026, Cricut lost estimated Share of Search among calligraphy brands worldwide, from 48.3% to 46.8%.
Skillshare’s estimated Share of Search among calligraphy brands worldwide has lost ground for 3 months in a row, from 8.9% to 6.3% in September 2026.
Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Crayola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art Easel brands | 2nd of 5 | 0.36% | Show ranking |
| Dry Erase Markers brands | 4th of 6 | 1.8% | Show ranking |
| Colored Pencils brands | 4th of 7 | 1.8% | Show ranking |
| Coloring Books brands | 3rd of 5 | 1.9% | Show ranking |
| Whiteboard Markers brands | 3rd of 4 | 10.4% | Show ranking |
| Calligraphy brands | 3rd of 6 | 11.4% | Shown above |
| Craft Kit brands | 2nd of 3 | 13.9% | Show ranking |
| Mosaic Kit brands | 2nd of 7 | 21.7% | Show ranking |
| Art supply brands | 2nd of 8 | 22.3% | Show ranking |
| Watercolor Pencils brands | 2nd of 6 | 27.3% | Show ranking |
| Pencils brands | 1st of 5 | 66.5% | Show ranking |
How is Crayola measured?
Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crayola
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Is Crayola your brand?
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