How popular isCrayola in search?
In September 2026, there were an estimated 201K branded searches for Crayola worldwide which held steady over the last 12 months. Crayola holds 13.9% estimated Share of Search among craft Kit brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which craft Kit brands compete with Crayola?
Share of Search by month for Unicorn, Crayola. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Crayola | Clay |
|---|---|---|---|
| Oct 2025 | 84.4% | 13.9% | 1.7% |
| Nov 2025 | 84.7% | 14% | 1.4% |
| Dec 2025 | 84.7% | 14% | 1.4% |
| Jan 2026 | 86.6% | 11.7% | 1.7% |
| Feb 2026 | 86.3% | 11.7% | 2.1% |
| Mar 2026 | 83.8% | 13.8% | 2.4% |
| Apr 2026 | 84.1% | 13.9% | 2% |
| May 2026 | 84.1% | 13.9% | 2% |
| Jun 2026 | 84.2% | 13.9% | 2% |
| Jul 2026 | 81.7% | 16.4% | 1.9% |
| Aug 2026 | 81.9% | 16.5% | 1.6% |
| Sep 2026 | 84.2% | 13.9% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 1.2M | 0% | +2.3 points | |
| 2, held 2nd | 13.9% | 201K | -18.3% | -2.6 points | |
| 3, held 3rd | 2% | 28.5K | +20% | +0.4 points |
Compare search popularity between Crayola and its closest rivals
Every comparison with Crayola
31 comparisons
- BIC vs Crayola
- Crayola vs Cricut
- Crayola vs Faber-Castell
- Crayola vs Hobbycraft
- Crayola vs IKEA
- Crayola vs Jumbo
- Crayola vs MINI
- Crayola vs Procreate
- Crayola vs Unicorn
- Crayola vs Little Tikes
- Crayola vs Posca
- Crayola vs Skillshare
- Blue vs Crayola
- Crayola vs Staedtler
- Crayola vs Prismacolor
- Crayola vs Pentel
- Crayola vs Winsor & Newton
- Crayola vs Hape
- Crayola vs Luminance
- Copic vs Crayola
- Clay vs Crayola
- Crayola vs Prisma
- Crayola vs Flamingo
- Crayola vs Derwent
- Butterfly vs Crayola
- Crayola vs Dolphin
- Crayola vs Simple
- Crayola vs Diamond
- Crayola vs Quartet
- Crayola vs Pastel
- Crayola vs Fairy
How has branded search demand for Crayola changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among craft Kit brands worldwide peaked at 16.5% in August 2026 and was lowest at 11.7% in February 2026.
How did search popularity change for craft Kit brands worldwide in September 2026?
3 changes
In September 2026, Unicorn gained estimated Share of Search among craft Kit brands worldwide, from 81.9% to 84.2%.
In September 2026, Crayola lost estimated Share of Search among craft Kit brands worldwide, from 16.5% to 13.9%.
Estimated monthly branded searches for Clay worldwide rose 18.8% over 12 measured months, from 24K to 28.5K in September 2026.
Where does Crayola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art Easel brands | 2nd of 5 | 0.36% | Show ranking |
| Dry Erase Markers brands | 4th of 6 | 1.8% | Show ranking |
| Colored Pencils brands | 4th of 7 | 1.8% | Show ranking |
| Coloring Books brands | 3rd of 5 | 1.9% | Show ranking |
| Whiteboard Markers brands | 3rd of 4 | 10.4% | Show ranking |
| Calligraphy brands | 3rd of 6 | 11.4% | Show ranking |
| Craft Kit brands | 2nd of 3 | 13.9% | Shown above |
| Mosaic Kit brands | 2nd of 7 | 21.7% | Show ranking |
| Art supply brands | 2nd of 8 | 22.3% | Show ranking |
| Watercolor Pencils brands | 2nd of 6 | 27.3% | Show ranking |
| Pencils brands | 1st of 5 | 66.5% | Show ranking |
How is Crayola measured?
Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crayola
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Is Crayola your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.