Procreate vs Winsor & Newton:Which is searched more?
In September 2026, Procreate had more branded searches than Winsor & Newton among watercolor brands worldwide. Procreate was estimated to have 550K branded searches compared to Winsor & Newton’s 49.5K, and held a 56.8% Share of Search versus Winsor & Newton’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Procreate or Winsor & Newton?
Compare the watercolor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Procreate, Winsor & Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | Procreate | Faber-Castell | Winsor & Newton | Arteza |
|---|---|---|---|---|
| Oct 2025 | 56.8% | 38% | 5.1% | <0.01% |
| Nov 2025 | 56.8% | 38% | 5.1% | <0.01% |
| Dec 2025 | 56.2% | 37.6% | 6.2% | <0.01% |
| Jan 2026 | 52.4% | 42.9% | 4.7% | <0.01% |
| Feb 2026 | 52.4% | 42.9% | 4.7% | <0.01% |
| Mar 2026 | 61.1% | 33.4% | 5.5% | <0.01% |
| Apr 2026 | 56.2% | 37.6% | 6.2% | <0.01% |
| May 2026 | 56.2% | 37.6% | 6.2% | <0.01% |
| Jun 2026 | 60.4% | 33% | 6.6% | <0.01% |
| Jul 2026 | 56.9% | 38% | 5.1% | <0.01% |
| Aug 2026 | 47.4% | 47.4% | 5.2% | <0.01% |
| Sep 2026 | 56.8% | 38% | 5.1% | <0.01% |
How has the Procreate and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Procreate was ahead of Winsor & Newton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Procreate’s estimated Share of Search among watercolor brands worldwide held steady at 56.8%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Winsor & Newton’s estimated Share of Search among watercolor brands worldwide held steady at 5.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for watercolor brands worldwide in September 2026?
1 change
In September 2026, Procreate overtook Faber-Castell to become the leader among watercolor brands worldwide, with 56.8% estimated Share of Search.
Other head-to-heads among watercolor brands
How each brand is measured
Brandwave collects information about searches that people make online using Procreate’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Procreate
1 branded search term
- procreate
Winsor & Newton
1 branded search term
- winsor newton
Put your own brand in this comparison
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