How popular isProcreate in search?
In September 2026, there were an estimated 550K branded searches for Procreate worldwide which held steady over the last 12 months. Procreate holds 25.6% estimated Share of Search among illustration software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Krita31.4%Adobe Illustrator26.1%
Procreate25.6%
Clip Studio Paint11.5%
Affinity5.4%
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Which illustration software compete with Procreate?
Share of Search by month for Krita, Adobe Illustrator, Procreate, Clip Studio Paint, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Krita | Adobe Illustrator | Procreate | Clip Studio Paint | Affinity |
|---|---|---|---|---|---|
| Oct 2025 | 23.9% | 29.8% | 23.9% | 13.1% | 9.2% |
| Nov 2025 | 22.2% | 27.5% | 22.2% | 14.8% | 13.2% |
| Dec 2025 | 25.3% | 25.8% | 25.3% | 17% | 6.6% |
| Jan 2026 | 26.1% | 26.6% | 26.1% | 14.3% | 6.8% |
| Feb 2026 | 25% | 31.1% | 25% | 13.7% | 5.3% |
| Mar 2026 | 25.6% | 26.1% | 25.6% | 17.2% | 5.4% |
| Apr 2026 | 29.2% | 29.7% | 23.9% | 13% | 4.3% |
| May 2026 | 25.2% | 31.3% | 25.2% | 13.8% | 4.5% |
| Jun 2026 | 25.6% | 26.1% | 25.6% | 17.1% | 5.5% |
| Jul 2026 | 26.5% | 26.9% | 26.5% | 14.5% | 5.6% |
| Aug 2026 | 30.8% | 25.7% | 25.2% | 13.8% | 4.5% |
| Sep 2026 | 31.4% | 26.1% | 25.6% | 11.5% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 673K | +22.4% | +0.5 points | |
| 2, held 2nd | 26.1% | 560K | +22.2% | +0.4 points | |
| 3, held 3rd | 25.6% | 550K | +22.2% | +0.4 points | |
| 4, held 4th | 11.5% | 246K | 0% | -2.3 points | |
| 5, held 5th | 5.4% | 115K | +45.3% | +0.9 points |
1.
Krita31.4%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
26.1%
Held 2nd. 560K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
25.6%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
11.5%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
5.
Affinity5.4%
Held 5th. 115K estimated branded searches, +45.3% vs prior month. Share +0.9 points.
Compare search popularity between Procreate and its closest rivals
Every comparison with Procreate
4 comparisons
How has branded search demand for Procreate changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Procreate worldwide held steady at 550K.
- Across the 12 months ending September 2026, Procreate’s estimated Share of Search among illustration software worldwide increased from 23.9% to 25.6%.
- Across the 12 months ending September 2026, Procreate’s estimated Share of Search among illustration software worldwide peaked at 26.5% in July 2026 and was lowest at 22.2% in November 2025.
How did search popularity change for illustration software worldwide in September 2026?
4 changes
In September 2026, Affinity gained estimated Share of Search among illustration software worldwide, from 4.5% to 5.4%.
In September 2026, Krita gained estimated Share of Search among illustration software worldwide, from 30.8% to 31.4%.
In September 2026, Clip Studio Paint lost estimated Share of Search among illustration software worldwide, from 13.8% to 11.5%.
Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.3% over 12 measured months, from 685K to 560K in September 2026.
How is Procreate measured?
Brandwave collects information about searches that people make online using Procreate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- procreate
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Is Procreate your brand?
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