How popular isOoni in search?
In September 2026, there were an estimated 267K branded searches for Ooni worldwide which is down 17.4% over the last 12 months. Ooni holds 5.6% estimated Share of Search among grill pan brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Ooni compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 4th of 8 | 5.6% | Shown below |
| Cast iron skillet brands | 3rd of 3 | 6.3% | Show ranking |
| Pizza oven brands | 1st of 5 | 42.2% | Show ranking |
| Pizza peel brands | 4th of 6 | 18% | Show ranking |
| Pizza dough brands | 2nd of 3 | 25% | Show ranking |
| Pizza ovens | 2nd of 6 | 29% | Show ranking |
Which grill pan brands compete with Ooni?
Share of Search by month for Le Creuset, Made In, All-Clad, Ooni, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Made In | All-Clad | Ooni | Caraway | Scanpan | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 6.8% | 6.8% | 5.6% | 3.1% | 2% | <0.01% | <0.01% |
| Nov 2025 | 71.4% | 7.8% | 7.8% | 5.3% | 5.3% | 2.4% | <0.01% | <0.01% |
| Dec 2025 | 73.5% | 6.6% | 8.1% | 4.4% | 5.4% | 2% | <0.01% | 0.01% |
| Jan 2026 | 72.1% | 7.9% | 7.9% | 5.3% | 4.4% | 2.4% | 0.01% | <0.01% |
| Feb 2026 | 72.9% | 8.1% | 8.1% | 5.4% | 3.6% | 2% | 0.01% | <0.01% |
| Mar 2026 | 72% | 8% | 6.5% | 8% | 3.6% | 2% | 0.01% | <0.01% |
| Apr 2026 | 73.6% | 6.6% | 6.6% | 8.1% | 3% | 2% | <0.01% | <0.01% |
| May 2026 | 69.3% | 7.7% | 6.3% | 11.4% | 3.4% | 1.9% | <0.01% | <0.01% |
| Jun 2026 | 66% | 7.3% | 13.3% | 8.9% | 2.7% | 1.8% | 0.01% | <0.01% |
| Jul 2026 | 72.5% | 8% | 6.5% | 8% | 2.9% | 2% | <0.01% | <0.01% |
| Aug 2026 | 71.7% | 7.9% | 6.5% | 7.9% | 3.6% | 2.4% | <0.01% | <0.01% |
| Sep 2026 | 77% | 6.9% | 5.6% | 5.6% | 3.1% | 1.7% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 1.5M | +23% | +5.3 points | |
| 2, held 2nd | 6.9% | 135K | 0% | -1 points | |
| 3, moved from 4th to 3rd | 5.6% | 110K | 0% | -0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.6% | 110K | -18.5% | -2.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.1% | 60.5K | 0% | -0.5 points | |
| 6, held 6th | 1.7% | 33.1K | -18.3% | -0.7 points | |
| 7, moved from 8th to 7th | <0.01% | 140 | -17.6% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | <0.01% | 90 | -47.1% | 0 pointsmoved from 7th to 8th |
77%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.3 points.
2.
Made In6.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.
3.
All-Clad5.6%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Ooni5.6%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.3 points.
5.
Caraway3.1%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Scanpan1.7%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
7.
Ninja<0.01%
Moved from 8th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
8.
HexClad<0.01%
Moved from 7th to 8th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.
Compare search popularity between Ooni and its closest rivals
Every comparison with Ooni
21 comparisons
- Gozney vs Ooni
- Ooni vs Solo Stove
- All-Clad vs Ooni
- Big Green Egg vs Ooni
- Cuisinart vs Ooni
- King Arthur vs Ooni
- Le Creuset vs Ooni
- Made In vs Ooni
- Ooni vs Staub
- Caraway vs Ooni
- Kamado Joe vs Ooni
- Ooni vs Scanpan
- Bertello vs Ooni
- Effeuno vs Ooni
- Ooni vs Pillsbury
- Ooni vs Sage
- Alfa Forni vs Ooni
- Fontana Forni vs Ooni
- Epicurean vs Ooni
- Ninja vs Ooni
- HexClad vs Ooni
How has branded search demand for Ooni changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ooni worldwide fell from 323K to 267K.
- Across the 12 months ending September 2026, Ooni’s estimated Share of Search among grill pan brands worldwide peaked at 11.4% in May 2026 and was lowest at 4.4% in December 2025.
How did search popularity change for grill pan brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained estimated Share of Search among grill pan brands worldwide, from 71.7% to 77%.
In September 2026, Ooni lost estimated Share of Search among grill pan brands worldwide, from 7.9% to 5.6%.
In September 2026, Made In lost estimated Share of Search among grill pan brands worldwide, from 7.9% to 6.9%.
In September 2026, All-Clad lost estimated Share of Search among grill pan brands worldwide, from 6.5% to 5.6%.
In September 2026, Scanpan lost estimated Share of Search among grill pan brands worldwide, from 2.4% to 1.7%.
In September 2026, Ninja rose from 8th to 7th among grill pan brands worldwide.
How is Ooni measured?
Brandwave collects information about searches that people make online using Ooni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- ooni
- ooni halo pro
- ooni karu
- ooni koda
- ooni oven
- ooni pizza oven
- oven ooni
- pizza oven ooni
Do you work for Ooni? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ooni your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.