Brandwave

How popular isOoni in search?

In August 2026, there were an estimated 354K branded searches for Ooni worldwide which is up 9.3% over the last 11 months. Ooni holds 46.3% estimated Share of Search among pizza ovens worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ooni46.3%
  2. Gozney33.9%
  3. Solo Stove18.8%
  4. Sage0.86%
  5. Effeuno0.04%
  6. Bertello0.01%
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Which pizza ovens compete with Ooni?

Ooni against pizza ovens worldwide, by month

Share of Search by month for Ooni, Gozney, Solo Stove. The figures are in the table below the chart.

View monthly share of search table
MonthOoniGozneySolo StoveSageEffeunoBertello
Oct 202542.5%22.5%33.7%1.3%0.05%0.02%
Nov 202539%23.2%36.6%1.2%0.06%0.02%
Dec 202545.2%22%31.5%1.2%0.03%0.02%
Jan 202649.9%27.1%21.4%1.5%0.05%0.02%
Feb 202651.1%29.7%17.6%1.5%0.06%0.05%
Mar 202650.5%28.3%20%1.1%0.04%0.02%
Apr 202649.4%27.9%21.8%0.83%0.03%0.01%
May 202648.8%25.8%24.7%0.63%0.02%0.01%
Jun 202646.5%29%23.7%0.73%0.02%0.02%
Jul 202648.8%32.4%18%0.83%0.03%0.02%
Aug 202646.3%33.9%18.8%0.86%0.04%0.01%
Sep 2026——————

  1. 1.Ooni

    46.3%

    Held 1st. 354K estimated branded searches, -9.2% vs prior month. Share -2.4 points.

  2. 2.Gozney

    33.9%

    Held 2nd. 259K estimated branded searches, +0.29% vs prior month. Share +1.6 points.

  3. 3.Solo Stove

    18.8%

    Held 3rd. 143K estimated branded searches, -0.09% vs prior month. Share +0.8 points.

  4. 4.Sage

    0.86%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Effeuno

    0.04%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Bertello

    0.01%

    Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare search popularity between Ooni and its closest rivals

How has branded search demand for Ooni changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ooni worldwide rose from 324K to 354K.
  • Across the 11 months ending August 2026, Ooni’s estimated Share of Search among pizza ovens worldwide increased from 42.5% to 46.3%.
  • Across the 11 months ending August 2026, Ooni’s estimated Share of Search among pizza ovens worldwide peaked at 51.1% in February 2026 and was lowest at 39% in November 2025.

How did search popularity change for pizza ovens worldwide in August 2026?

  1. In August 2026, Gozney gained estimated Share of Search among pizza ovens worldwide, from 32.4% to 33.9%.

  2. In August 2026, Solo Stove gained estimated Share of Search among pizza ovens worldwide, from 18% to 18.8%.

  3. In August 2026, Ooni lost estimated Share of Search among pizza ovens worldwide, from 48.8% to 46.3%.

  4. Estimated monthly branded searches for Bertello worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  5. Estimated monthly branded searches for Sage worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Effeuno worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Ooni compete?

Ooni is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pizza oven brands1st of 546.1%Show ranking
Pizza ovens1st of 646.3%Shown above

How is Ooni measured?

Brandwave collects information about searches that people make online using Ooni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • ooni
  • ooni com
  • ooni halo pro
  • ooni karu
  • ooni koda
  • ooni oven
  • ooni pizza oven
  • oven ooni
  • pizza oven ooni

Do you work for Ooni? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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