Brandwave

How popular isMeta AI?

In September 2026, people searched for Meta AI by name about 6.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 31% of all global AI model company searches, placing Meta AI first out of seven companies. When we asked both ChatGPT and Google AI Overviews about AI model companies, Meta AI appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Meta AI is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Meta AIShare of searches 31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. OpenAIShare of searches 29.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AnthropicShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QwenShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. Mistral AIShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top AI model companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meta AI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meta AI is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenAI1st
  2. Anthropic2nd
  3. Google DeepMind3rd
  4. xAI4th
  5. Meta AI5th
  6. Mistral AI6th
  7. Qwen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anthropic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • xAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google DeepMind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qwen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mistral AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI model companies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which AI model companies compete with Meta AI?

Meta AI against AI model companies worldwide, by month

Share of searches by month for Meta AI, OpenAI, Anthropic, Qwen, Mistral AI. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta AIOpenAIAnthropicQwenMistral AIxAIGoogle DeepMind
Oct 202528.3%49.6%4.5%8.1%6.9%2%0.49%
Nov 202532.2%46.2%5.1%7.6%6.5%1.9%0.68%
Dec 202525.7%54.5%4%7.4%6.3%1.5%0.54%
Jan 202638%36.4%7.3%7.3%7.6%2.7%0.8%
Feb 202625.2%29.6%29.6%5.9%6.2%2.7%0.8%
Mar 202619.1%49.6%18.2%5.5%5.7%1.6%0.33%
Apr 202630.2%35.4%19.4%7.1%6.1%1.4%0.43%
May 202631.4%36.2%16.2%7.3%6.7%1.8%0.53%
Jun 202633.4%25.4%25.4%6.2%7.6%1.5%0.56%
Jul 202634%32.1%17.6%7.8%6.7%1.3%0.58%
Aug 202633.1%31.5%17.3%9.5%6.6%1.3%0.85%
Sep 202631%29.7%24.3%7.3%6.2%0.97%0.65%

  1. 1.Meta AI

    31%

    Held 1st. 6.4M estimated branded searches, +21.7% vs prior month. Share -2.1 points.

  2. 2.OpenAI

    29.7%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share -1.8 points.

  3. 3.Anthropic

    24.3%

    Held 3rd. 5M estimated branded searches, +82.5% vs prior month. Share +7 points.

  4. 4.Qwen

    7.3%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Mistral AI

    6.2%

    Held 5th. 1.3M estimated branded searches, +22.4% vs prior month. Share -0.4 points.

  6. 6.xAI

    0.97%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Google DeepMind

    0.65%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Meta AI and its closest rivals

Every comparison with Meta AI

14 comparisons

How has branded search demand for Meta AI changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Meta AI worldwide rose from 5.2M to 6.4M.
  • Across the 12 months ending September 2026, Meta AI’s share of searches among AI model companies worldwide increased from 28.3% to 31%.
  • Across the 12 months ending September 2026, Meta AI’s share of searches among AI model companies worldwide peaked at 38% in January 2026 and was lowest at 19.1% in March 2026.
  • Across the 12 months ending September 2026, Meta AI rose from 2nd to 1st among AI model companies worldwide.

How did search popularity change for AI model companies worldwide in September 2026?

6 changes

  1. In September 2026, Anthropic gained share of searches among AI model companies worldwide, from 17.3% to 24.3%.

  2. In September 2026, Qwen lost share of searches among AI model companies worldwide, from 9.5% to 7.3%.

  3. In September 2026, Meta AI lost share of searches among AI model companies worldwide, from 33.1% to 31%.

  4. In September 2026, OpenAI lost share of searches among AI model companies worldwide, from 31.5% to 29.7%.

  5. Mistral AI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 7.6% to 6.2% in September 2026.

  6. xAI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 1.5% to 0.97% in September 2026.

How are Meta AI’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Meta AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ai meta
  • facebook meta ai
  • llama ai
  • meta ai app
  • meta ai assistant
  • meta ai facebook
  • meta ai images
  • meta ai instagram
  • meta ai video
  • meta ai whatsapp
  • metaai
  • whatsapp meta ai

How the Brand Demand Index is measured

Who owns Meta AI?

Meta AI is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, worldwide.

Do you work for Meta AI? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Meta AI compete?

Meta AI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI chat assistants8th of 90.23%Show ranking
AI model companies1st of 731%Shown above
Creator with pink hair and a pink jacket

Is Meta AI your brand?

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