Brandwave

How popular isMistral AI in search?

In September 2026, there were an estimated 1.3M branded searches for Mistral AI worldwide which held steady over the last 12 months. Mistral AI holds 10% estimated Share of Search among AI model companies worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OpenAI48.1%
  2. Anthropic39.3%
  3. Mistral AI10%
  4. xAI1.6%
  5. Google DeepMind1.1%
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Which AI model companies compete with Mistral AI?

Mistral AI against AI model companies worldwide, by month

Share of Search by month for OpenAI, Anthropic, Mistral AI. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAIAnthropicMistral AIxAIGoogle DeepMind
Oct 202578.1%7%10.9%3.1%0.77%
Nov 202576.7%8.4%10.7%3.1%1.1%
Dec 202581.5%6%9.4%2.2%0.81%
Jan 202666.5%13.3%13.9%4.9%1.5%
Feb 202643%43%9%3.9%1.2%
Mar 202665.7%24.2%7.5%2.2%0.44%
Apr 202656.5%30.9%9.7%2.3%0.68%
May 202658.9%26.4%10.9%2.9%0.87%
Jun 202642%42%12.6%2.5%0.92%
Jul 202655.1%30.2%11.5%2.2%1%
Aug 202654.8%30%11.4%2.2%1.5%
Sep 202648.1%39.3%10%1.6%1.1%

  1. 1.OpenAI

    48.1%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share -6.8 points.

  2. 2.Anthropic

    39.3%

    Held 2nd. 5M estimated branded searches, +82.5% vs prior month. Share +9.2 points.

  3. 3.Mistral AI

    10%

    Held 3rd. 1.3M estimated branded searches, +22.4% vs prior month. Share -1.4 points.

  4. 4.xAI

    1.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Google DeepMind

    1.1%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Mistral AI and its closest rivals

Every comparison with Mistral AI

How has branded search demand for Mistral AI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mistral AI worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide decreased from 10.9% to 10%.
  • Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide peaked at 13.9% in January 2026 and was lowest at 7.5% in March 2026.
  • Across the 12 months ending September 2026, Mistral AI fell from 2nd to 3rd among AI model companies worldwide.

How did search popularity change for AI model companies worldwide in September 2026?

  1. In September 2026, Anthropic gained estimated Share of Search among AI model companies worldwide, from 30% to 39.3%.

  2. In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.

  3. In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.

  4. In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.

  5. Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

Where does Mistral AI compete?

Mistral AI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generative AI platforms4th of 50.18%Show ranking
AI model companies3rd of 510%Shown above

How is Mistral AI measured?

Brandwave collects information about searches that people make online using Mistral AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mistral
  • mistral ai
  • mistralai

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How the Brand Demand Index is measured

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