Mistral AI vs xAI:Which is searched more?
In September 2026, Mistral AI had more branded searches than xAI among AI model companies worldwide. Mistral AI was estimated to have 1.3M branded searches compared to xAI’s 201K, and held a 10% Share of Search versus xAI’s 1.6%. These are worldwide searches for English-language branded terms.
Follow Mistral AI vs xAI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mistral AI or xAI?
Compare the ai model companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mistral AI, xAI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | xAI | Google DeepMind |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 10.9% | 3.1% | 0.77% |
| Nov 2025 | 76.7% | 8.4% | 10.7% | 3.1% | 1.1% |
| Dec 2025 | 81.5% | 6% | 9.4% | 2.2% | 0.81% |
| Jan 2026 | 66.5% | 13.3% | 13.9% | 4.9% | 1.5% |
| Feb 2026 | 43% | 43% | 9% | 3.9% | 1.2% |
| Mar 2026 | 65.7% | 24.2% | 7.5% | 2.2% | 0.44% |
| Apr 2026 | 56.5% | 30.9% | 9.7% | 2.3% | 0.68% |
| May 2026 | 58.9% | 26.4% | 10.9% | 2.9% | 0.87% |
| Jun 2026 | 42% | 42% | 12.6% | 2.5% | 0.92% |
| Jul 2026 | 55.1% | 30.2% | 11.5% | 2.2% | 1% |
| Aug 2026 | 54.8% | 30% | 11.4% | 2.2% | 1.5% |
| Sep 2026 | 48.1% | 39.3% | 10% | 1.6% | 1.1% |
How has the Mistral AI and xAI comparison changed over the last 12 months?
3 findings
- Mistral AI was ahead of xAI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mistral AI’s estimated Share of Search among AI model companies worldwide moved from 10.9% to 10%, and its estimated monthly branded searches held steady at 1.3M.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 368K to 201K.
How did search popularity change for AI model companies worldwide in September 2026?
2 changes
In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.
In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.
Other head-to-heads among AI model companies
How each brand is measured
Brandwave collects information about searches that people make online using Mistral AI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mistral AI
3 branded search terms
- mistral
- mistral ai
- mistralai
xAI
1 branded search term
- xai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.