Brandwave

Mistral AI vs Qwen:Which is more popular?

In September 2026, Qwen had more branded searches than Mistral AI among AI model companies worldwide. Qwen had about 1.5 million branded searches, while Mistral AI had 1.3 million. Qwen made up 7.3% of all AI model company searches we track, and Mistral AI accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about AI model companies, Mistral AI and Qwen each appeared in three of the five answers. Mistral AI was mentioned before Qwen in every answer that named either.

Among AI model companies worldwide in September 2026

Who do people search for more?

Qwen, about 17% more searches than Mistral AI

Qwen 1.5M searchesMistral AI 1.3M searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Mistral AI in 3 of 5Qwen in 3 of 5

Who does AI recommend more?

Mistral AI, named ahead of Qwen in 3 of 3 answers

Mistral AI first in 3Qwen never first

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Top AI model companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mistral AI and Qwen were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mistral AI was listed before Qwen in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenAI1st
  2. Anthropic2nd
  3. Google DeepMind3rd
  4. xAI4th
  5. Meta AI5th
  6. Mistral AI6th
  7. Qwen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anthropic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • xAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google DeepMind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qwen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mistral AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI model companies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mistral AI or Qwen more popular in search?

This chart shows how often people search Google for Mistral AI and Qwen by name. Each line represents a brand's share of searches for all seven AI model companies we track, month by month, from English-language searches worldwide.

Mistral AI and Qwen among AI model companies worldwide, by month

Share of searches by month for Qwen, Mistral AI. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta AIOpenAIAnthropicQwenMistral AIxAIGoogle DeepMind
Oct 202528.3%49.6%4.5%8.1%6.9%2%0.49%
Nov 202532.2%46.2%5.1%7.6%6.5%1.9%0.68%
Dec 202525.7%54.5%4%7.4%6.3%1.5%0.54%
Jan 202638%36.4%7.3%7.3%7.6%2.7%0.8%
Feb 202625.2%29.6%29.6%5.9%6.2%2.7%0.8%
Mar 202619.1%49.6%18.2%5.5%5.7%1.6%0.33%
Apr 202630.2%35.4%19.4%7.1%6.1%1.4%0.43%
May 202631.4%36.2%16.2%7.3%6.7%1.8%0.53%
Jun 202633.4%25.4%25.4%6.2%7.6%1.5%0.56%
Jul 202634%32.1%17.6%7.8%6.7%1.3%0.58%
Aug 202633.1%31.5%17.3%9.5%6.6%1.3%0.85%
Sep 202631%29.7%24.3%7.3%6.2%0.97%0.65%

How has the Mistral AI and Qwen comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Mistral AI took it in January 2026, Qwen took it in April 2026, Mistral AI took it in June 2026, Qwen took it in July 2026.
  • Across the 12 months ending September 2026, Mistral AI’s share of searches among AI model companies worldwide moved from 6.9% to 6.2%, and its estimated monthly branded searches held steady at 1.3M.
  • Across the 12 months ending September 2026, Qwen’s share of searches among AI model companies worldwide moved from 8.1% to 7.3%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for AI model companies worldwide in September 2026?

2 changes
  1. In September 2026, Qwen lost share of searches among AI model companies worldwide, from 9.5% to 7.3%.

  2. Mistral AI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 7.6% to 6.2% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mistral AI’s and Qwen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mistral AI

3 branded search terms

  • mistral
  • mistral ai
  • mistralai

Qwen

1 branded search term

  • qwen

How the Brand Demand Index is measured

Other head-to-heads among AI model companies

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