Brandwave

How popular isQwen?

In September 2026, people searched for Qwen by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 7.3% of all global AI model company searches, placing Qwen fourth out of seven companies. When we asked both ChatGPT and Google AI Overviews about AI model companies, Qwen appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Qwen is the fourth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Meta AIShare of searches 31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. OpenAIShare of searches 29.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AnthropicShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QwenShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. Mistral AIShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top AI model companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qwen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Qwen is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenAI1st
  2. Anthropic2nd
  3. Google DeepMind3rd
  4. xAI4th
  5. Meta AI5th
  6. Mistral AI6th
  7. Qwen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anthropic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • xAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google DeepMind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qwen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mistral AI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI model companies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which AI model companies compete with Qwen?

Qwen against AI model companies worldwide, by month

Share of searches by month for Meta AI, OpenAI, Anthropic, Qwen, Mistral AI. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta AIOpenAIAnthropicQwenMistral AIxAIGoogle DeepMind
Oct 202528.3%49.6%4.5%8.1%6.9%2%0.49%
Nov 202532.2%46.2%5.1%7.6%6.5%1.9%0.68%
Dec 202525.7%54.5%4%7.4%6.3%1.5%0.54%
Jan 202638%36.4%7.3%7.3%7.6%2.7%0.8%
Feb 202625.2%29.6%29.6%5.9%6.2%2.7%0.8%
Mar 202619.1%49.6%18.2%5.5%5.7%1.6%0.33%
Apr 202630.2%35.4%19.4%7.1%6.1%1.4%0.43%
May 202631.4%36.2%16.2%7.3%6.7%1.8%0.53%
Jun 202633.4%25.4%25.4%6.2%7.6%1.5%0.56%
Jul 202634%32.1%17.6%7.8%6.7%1.3%0.58%
Aug 202633.1%31.5%17.3%9.5%6.6%1.3%0.85%
Sep 202631%29.7%24.3%7.3%6.2%0.97%0.65%

  1. 1.Meta AI

    31%

    Held 1st. 6.4M estimated branded searches, +21.7% vs prior month. Share -2.1 points.

  2. 2.OpenAI

    29.7%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share -1.8 points.

  3. 3.Anthropic

    24.3%

    Held 3rd. 5M estimated branded searches, +82.5% vs prior month. Share +7 points.

  4. 4.Qwen

    7.3%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Mistral AI

    6.2%

    Held 5th. 1.3M estimated branded searches, +22.4% vs prior month. Share -0.4 points.

  6. 6.xAI

    0.97%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Google DeepMind

    0.65%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Qwen and its closest rivals

Every comparison with Qwen

6 comparisons

How has branded search demand for Qwen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qwen worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Qwen’s share of searches among AI model companies worldwide decreased from 8.1% to 7.3%.
  • Across the 12 months ending September 2026, Qwen’s share of searches among AI model companies worldwide peaked at 9.5% in August 2026 and was lowest at 5.5% in March 2026.
  • Across the 12 months ending September 2026, Qwen fell from 3rd to 4th among AI model companies worldwide.

How did search popularity change for AI model companies worldwide in September 2026?

6 changes

  1. In September 2026, Anthropic gained share of searches among AI model companies worldwide, from 17.3% to 24.3%.

  2. In September 2026, Qwen lost share of searches among AI model companies worldwide, from 9.5% to 7.3%.

  3. In September 2026, Meta AI lost share of searches among AI model companies worldwide, from 33.1% to 31%.

  4. In September 2026, OpenAI lost share of searches among AI model companies worldwide, from 31.5% to 29.7%.

  5. Mistral AI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 7.6% to 6.2% in September 2026.

  6. xAI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 1.5% to 0.97% in September 2026.

How are Qwen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Qwen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qwen

How the Brand Demand Index is measured

Who owns Qwen?

Qwen is owned by Alibaba. Brandwave also tracks Alibaba, owned by the same company, worldwide.

Do you work for Qwen? To request corrections or removal please contact us via our support page and we will be happy to assist.

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