How popular isAnthropic in search?
In September 2026, there were an estimated 5M branded searches for Anthropic worldwide which is up 507.5% over the last 12 months. Anthropic holds 39.3% estimated Share of Search among AI model companies worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
OpenAI48.1%
Anthropic39.3%Mistral AI10%
xAI1.6%
Google DeepMind1.1%
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Which AI model companies compete with Anthropic?
Share of Search by month for OpenAI, Anthropic, Mistral AI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | xAI | Google DeepMind |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 10.9% | 3.1% | 0.77% |
| Nov 2025 | 76.7% | 8.4% | 10.7% | 3.1% | 1.1% |
| Dec 2025 | 81.5% | 6% | 9.4% | 2.2% | 0.81% |
| Jan 2026 | 66.5% | 13.3% | 13.9% | 4.9% | 1.5% |
| Feb 2026 | 43% | 43% | 9% | 3.9% | 1.2% |
| Mar 2026 | 65.7% | 24.2% | 7.5% | 2.2% | 0.44% |
| Apr 2026 | 56.5% | 30.9% | 9.7% | 2.3% | 0.68% |
| May 2026 | 58.9% | 26.4% | 10.9% | 2.9% | 0.87% |
| Jun 2026 | 42% | 42% | 12.6% | 2.5% | 0.92% |
| Jul 2026 | 55.1% | 30.2% | 11.5% | 2.2% | 1% |
| Aug 2026 | 54.8% | 30% | 11.4% | 2.2% | 1.5% |
| Sep 2026 | 48.1% | 39.3% | 10% | 1.6% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 6.1M | +22.4% | -6.8 points | |
| 2, held 2nd | 39.3% | 5M | +82.5% | +9.2 points | |
| 3, held 3rd | 10% | 1.3M | +22.4% | -1.4 points | |
| 4, held 4th | 1.6% | 201K | 0% | -0.6 points | |
| 5, held 5th | 1.1% | 135K | 0% | -0.4 points |
1.
OpenAI48.1%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share -6.8 points.
39.3%
Held 2nd. 5M estimated branded searches, +82.5% vs prior month. Share +9.2 points.
10%
Held 3rd. 1.3M estimated branded searches, +22.4% vs prior month. Share -1.4 points.
4.
1.6%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.1%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Anthropic and its closest rivals
Every comparison with Anthropic
6 comparisons
How has branded search demand for Anthropic changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anthropic worldwide rose from 823K to 5M.
- Across the 12 months ending September 2026, Anthropic’s estimated Share of Search among AI model companies worldwide increased from 7% to 39.3%.
- Across the 12 months ending September 2026, Anthropic’s estimated Share of Search among AI model companies worldwide peaked at 43% in February 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Anthropic rose from 3rd to 2nd among AI model companies worldwide.
How did search popularity change for AI model companies worldwide in September 2026?
5 changes
In September 2026, Anthropic gained estimated Share of Search among AI model companies worldwide, from 30% to 39.3%.
In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.
In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.
Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
Where does Anthropic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Generative AI platforms | 3rd of 5 | 0.71% | Show ranking |
| AI model companies | 2nd of 5 | 39.3% | Shown above |
How is Anthropic measured?
Brandwave collects information about searches that people make online using Anthropic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- anthropic
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Is Anthropic your brand?
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