Anthropic vs Google DeepMind:Which is searched more?
In September 2026, Anthropic had more branded searches than Google DeepMind among AI model companies worldwide. Anthropic was estimated to have 5M branded searches compared to Google DeepMind’s 135K, and held a 39.3% Share of Search versus Google DeepMind’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anthropic or Google DeepMind?
Compare the ai model companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anthropic, Google DeepMind. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | xAI | Google DeepMind |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 10.9% | 3.1% | 0.77% |
| Nov 2025 | 76.7% | 8.4% | 10.7% | 3.1% | 1.1% |
| Dec 2025 | 81.5% | 6% | 9.4% | 2.2% | 0.81% |
| Jan 2026 | 66.5% | 13.3% | 13.9% | 4.9% | 1.5% |
| Feb 2026 | 43% | 43% | 9% | 3.9% | 1.2% |
| Mar 2026 | 65.7% | 24.2% | 7.5% | 2.2% | 0.44% |
| Apr 2026 | 56.5% | 30.9% | 9.7% | 2.3% | 0.68% |
| May 2026 | 58.9% | 26.4% | 10.9% | 2.9% | 0.87% |
| Jun 2026 | 42% | 42% | 12.6% | 2.5% | 0.92% |
| Jul 2026 | 55.1% | 30.2% | 11.5% | 2.2% | 1% |
| Aug 2026 | 54.8% | 30% | 11.4% | 2.2% | 1.5% |
| Sep 2026 | 48.1% | 39.3% | 10% | 1.6% | 1.1% |
How has the Anthropic and Google DeepMind comparison changed over the last 12 months?
3 findings
- Anthropic was ahead of Google DeepMind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anthropic’s estimated Share of Search among AI model companies worldwide moved from 7% to 39.3%, and its estimated monthly branded searches moved from 823K to 5M.
- Across the 12 months ending September 2026, Google DeepMind’s estimated Share of Search among AI model companies worldwide moved from 0.77% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for AI model companies worldwide in September 2026?
2 changes
In September 2026, Anthropic gained estimated Share of Search among AI model companies worldwide, from 30% to 39.3%.
Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
Other head-to-heads among AI model companies
How each brand is measured
Brandwave collects information about searches that people make online using Anthropic’s and Google DeepMind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anthropic
1 branded search term
- anthropic
Google DeepMind
1 branded search term
- google deepmind
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.