Brandwave

How popular isQwen in search?

In September 2026, people searched for Qwen by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 7.3% of all global AI model company searches, placing Qwen fourth out of seven companies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Meta AI31%
  2. OpenAI29.7%
  3. Anthropic24.3%
  4. Qwen7.3%
  5. Mistral AI6.2%
  6. xAI0.97%
  7. Google DeepMind0.65%
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Which AI model companies compete with Qwen?

Qwen against AI model companies worldwide, by month

Share of searches by month for Meta AI, OpenAI, Anthropic, Qwen, Mistral AI. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta AIOpenAIAnthropicQwenMistral AIxAIGoogle DeepMind
Oct 202528.3%49.6%4.5%8.1%6.9%2%0.49%
Nov 202532.2%46.2%5.1%7.6%6.5%1.9%0.68%
Dec 202525.7%54.5%4%7.4%6.3%1.5%0.54%
Jan 202638%36.4%7.3%7.3%7.6%2.7%0.8%
Feb 202625.2%29.6%29.6%5.9%6.2%2.7%0.8%
Mar 202619.1%49.6%18.2%5.5%5.7%1.6%0.33%
Apr 202630.2%35.4%19.4%7.1%6.1%1.4%0.43%
May 202631.4%36.2%16.2%7.3%6.7%1.8%0.53%
Jun 202633.4%25.4%25.4%6.2%7.6%1.5%0.56%
Jul 202634%32.1%17.6%7.8%6.7%1.3%0.58%
Aug 202633.1%31.5%17.3%9.5%6.6%1.3%0.85%
Sep 202631%29.7%24.3%7.3%6.2%0.97%0.65%

  1. 1.Meta AI

    31%

    Held 1st. 6.4M estimated branded searches, +21.7% vs prior month. Share -2.1 points.

  2. 2.OpenAI

    29.7%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share -1.8 points.

  3. 3.Anthropic

    24.3%

    Held 3rd. 5M estimated branded searches, +82.5% vs prior month. Share +7 points.

  4. 4.Qwen

    7.3%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Mistral AI

    6.2%

    Held 5th. 1.3M estimated branded searches, +22.4% vs prior month. Share -0.4 points.

  6. 6.xAI

    0.97%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Google DeepMind

    0.65%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Qwen and its closest rivals

Every comparison with Qwen

6 comparisons

How has branded search demand for Qwen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qwen worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Qwen’s share of searches among AI model companies worldwide decreased from 8.1% to 7.3%.
  • Across the 12 months ending September 2026, Qwen’s share of searches among AI model companies worldwide peaked at 9.5% in August 2026 and was lowest at 5.5% in March 2026.
  • Across the 12 months ending September 2026, Qwen fell from 3rd to 4th among AI model companies worldwide.

How did search popularity change for AI model companies worldwide in September 2026?

6 changes

  1. In September 2026, Anthropic gained share of searches among AI model companies worldwide, from 17.3% to 24.3%.

  2. In September 2026, Qwen lost share of searches among AI model companies worldwide, from 9.5% to 7.3%.

  3. In September 2026, Meta AI lost share of searches among AI model companies worldwide, from 33.1% to 31%.

  4. In September 2026, OpenAI lost share of searches among AI model companies worldwide, from 31.5% to 29.7%.

  5. Mistral AI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 7.6% to 6.2% in September 2026.

  6. xAI’s share of searches among AI model companies worldwide has lost ground for 3 months in a row, from 1.5% to 0.97% in September 2026.

How are Qwen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Qwen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qwen

How the Brand Demand Index is measured

Who owns Qwen?

Qwen is owned by Alibaba. Brandwave also tracks Alibaba, owned by the same company, worldwide.

Do you work for Qwen? To request corrections or removal please contact us via our support page and we will be happy to assist.

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