Brandwave

Mistral AI vs OpenAI:Which is more popular by branded search?

In August 2026, OpenAI had more branded searches than Mistral AI among generative AI platforms worldwide. OpenAI was estimated to have 5M branded searches compared to Mistral AI’s 673K, and held a 1.2% Share of Search versus Mistral AI’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among generative AI platforms worldwide in August 2026Which is more popular in search, Mistral AI or OpenAI?
Mistral AI0.16%673K searches
vs
OpenAI1.2%5M searches
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Which is more popular in search, Mistral AI or OpenAI?

Compare the platforms that provide large language models. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mistral AI and OpenAI among generative AI platforms worldwide, by month

Share of Search by month for OpenAI, Mistral AI. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleOpenAIAnthropicMistral AICohere
Oct 202597.4%2.2%0.19%0.19%0.03%
Nov 202597.4%2.2%0.24%0.19%0.02%
Dec 202597%2.6%0.19%0.19%0.02%
Jan 202698%1.4%0.29%0.19%0.02%
Feb 202696.3%1.7%1.7%0.23%0.03%
Mar 202695.5%3.1%1.2%0.23%0.03%
Apr 202697.1%1.8%0.96%0.19%0.03%
May 202697.2%1.8%0.79%0.19%0.03%
Jun 202697.4%1.2%1.2%0.19%0.03%
Jul 202698%1.2%0.65%0.16%0.03%
Aug 202698%1.2%0.65%0.16%0.03%
Sep 2026—————

How has the Mistral AI and OpenAI comparison changed over the last 12 months?

  • OpenAI was ahead of Mistral AI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among generative AI platforms worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 9.1M to 5M.

How did search popularity change for generative AI platforms worldwide in August 2026?

  1. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  2. Estimated monthly branded searches for Mistral AI worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mistral AI’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mistral AI

1 branded search term

  • mistral

OpenAI

1 branded search term

  • openai

How the Brand Demand Index is measured

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