Brandwave

DeepSeek vs Meta AI:Which is more popular by branded search?

In August 2026, DeepSeek had more branded searches than Meta AI among AI chat assistants worldwide. DeepSeek was estimated to have 18.3M branded searches compared to Meta AI’s 5.4M, and held a 0.75% Share of Search versus Meta AI’s 0.22%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among AI chat assistants worldwide in August 2026Which is more popular in search, DeepSeek or Meta AI?
DeepSeek0.75%18.3M searches
vs
Meta AI0.22%5.4M searches
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Which is more popular in search, DeepSeek or Meta AI?

Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeepSeek and Meta AI among AI chat assistants worldwide, by month

Share of Search by month for DeepSeek, Meta AI. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiClaudeMicrosoft CopilotGrokDeepSeekPerplexityMeta AIMistral Le Chat
Oct 202565.8%28.3%0.66%1.6%0.78%1.2%1.6%0.22%0.01%
Nov 202569%24.4%0.88%1.7%1.1%1.3%1.3%0.29%0.01%
Dec 202568.5%25.8%0.72%1.4%1.3%1%0.95%0.24%0.01%
Jan 202667.2%26.4%0.99%1.4%1.9%1%0.82%0.29%0.01%
Feb 202668.6%24.9%1.5%1.5%1.6%0.85%0.83%0.24%0.02%
Mar 202664.5%26.6%3.6%1.6%1.8%0.93%0.78%0.21%0.02%
Apr 202661.8%29.1%4.3%1.5%1.3%1.1%0.74%0.25%0.02%
May 202664.1%27.4%4.5%1.3%0.94%0.95%0.54%0.22%0.02%
Jun 202662.3%29.3%4.7%1.3%0.86%0.87%0.49%0.26%0.02%
Jul 202665.8%26.5%4.4%1.1%0.75%0.75%0.46%0.22%0.01%
Aug 202665.9%26.5%4.4%1.1%0.75%0.75%0.46%0.22%<0.01%
Sep 2026—————————

How has the DeepSeek and Meta AI comparison changed over the last 12 months?

  • DeepSeek was ahead of Meta AI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DeepSeek’s estimated Share of Search among AI chat assistants worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 28.3M to 18.3M.
  • Across the 11 months ending August 2026, Meta AI’s estimated Share of Search among AI chat assistants worldwide held steady at 0.22%, and its estimated monthly branded searches moved from 5.2M to 5.4M.

How did search popularity change for AI chat assistants worldwide in August 2026?

  1. In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using DeepSeek’s and Meta AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeepSeek

13 branded search terms

  • chat deepseek
  • deep seek
  • deep seek ai
  • DeepSeek
  • deepseek ai
  • deepseek ai chat
  • deepseek app
  • deepseek chat
  • deepseek com
  • deepseek download
  • deepseek free
  • deepseek r1
  • deepseek v3

Meta AI

18 branded search terms

  • ai meta
  • facebook meta ai
  • Meta AI
  • meta ai app
  • meta ai assistant
  • meta ai chat
  • meta ai chatbot
  • meta ai com
  • meta ai facebook
  • meta ai free
  • meta ai image generator
  • meta ai images
  • meta ai instagram
  • meta ai video
  • meta ai video generator
  • meta ai whatsapp
  • meta.ai
  • whatsapp meta ai

How the Brand Demand Index is measured

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