Meta AI vs Perplexity:Which is more popular by branded search?
In August 2026, Perplexity had more branded searches than Meta AI among AI chat assistants worldwide. Perplexity was estimated to have 11.1M branded searches compared to Meta AI’s 5.4M, and held a 0.46% Share of Search versus Meta AI’s 0.22%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Meta AI or Perplexity?
Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Perplexity, Meta AI. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Claude | Microsoft Copilot | Grok | DeepSeek | Perplexity | Meta AI | Mistral Le Chat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 28.3% | 0.66% | 1.6% | 0.78% | 1.2% | 1.6% | 0.22% | 0.01% |
| Nov 2025 | 69% | 24.4% | 0.88% | 1.7% | 1.1% | 1.3% | 1.3% | 0.29% | 0.01% |
| Dec 2025 | 68.5% | 25.8% | 0.72% | 1.4% | 1.3% | 1% | 0.95% | 0.24% | 0.01% |
| Jan 2026 | 67.2% | 26.4% | 0.99% | 1.4% | 1.9% | 1% | 0.82% | 0.29% | 0.01% |
| Feb 2026 | 68.6% | 24.9% | 1.5% | 1.5% | 1.6% | 0.85% | 0.83% | 0.24% | 0.02% |
| Mar 2026 | 64.5% | 26.6% | 3.6% | 1.6% | 1.8% | 0.93% | 0.78% | 0.21% | 0.02% |
| Apr 2026 | 61.8% | 29.1% | 4.3% | 1.5% | 1.3% | 1.1% | 0.74% | 0.25% | 0.02% |
| May 2026 | 64.1% | 27.4% | 4.5% | 1.3% | 0.94% | 0.95% | 0.54% | 0.22% | 0.02% |
| Jun 2026 | 62.3% | 29.3% | 4.7% | 1.3% | 0.86% | 0.87% | 0.49% | 0.26% | 0.02% |
| Jul 2026 | 65.8% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | 0.01% |
| Aug 2026 | 65.9% | 26.5% | 4.4% | 1.1% | 0.75% | 0.75% | 0.46% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Meta AI and Perplexity comparison changed over the last 12 months?
3 findings
- Perplexity was ahead of Meta AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meta AI’s estimated Share of Search among AI chat assistants worldwide held steady at 0.22%, and its estimated monthly branded searches moved from 5.2M to 5.4M.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chat assistants worldwide moved from 1.6% to 0.46%, and its estimated monthly branded searches moved from 37.8M to 11.1M.
How did search popularity change for AI chat assistants worldwide in August 2026?
1 change
Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meta AI’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meta AI
18 branded search terms
- ai meta
- facebook meta ai
- Meta AI
- meta ai app
- meta ai assistant
- meta ai chat
- meta ai chatbot
- meta ai com
- meta ai facebook
- meta ai free
- meta ai image generator
- meta ai images
- meta ai instagram
- meta ai video
- meta ai video generator
- meta ai whatsapp
- meta.ai
- whatsapp meta ai
Perplexity
21 branded search terms
- comet browser
- comet perplexity
- Perplexity
- perplexity ai
- perplexity ai app
- perplexity ai free
- perplexity ai search
- perplexity ai search engine
- perplexity app
- perplexity browser
- perplexity chat
- perplexity com
- perplexity comet
- perplexity download
- perplexity finance
- perplexity ia
- perplexity labs
- perplexity max
- perplexity pro
- perplexity search
- perplexity.ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.