How popular isLululemon in search?
In September 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 12 months. Lululemon holds 18.3% estimated Share of Search among sports bra brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike40%Adidas35.9%
Lululemon18.3%
Under Armour5.5%
Victoria's Secret0.27%
Follow Lululemon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Lululemon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bra brands | 3rd of 5 | 18.3% | Shown below |
| Exercise mats | 3rd of 6 | 19.4% | Show ranking |
| Leggings | 2nd of 6 | 25.5% | Show ranking |
| Gym clothing brands | 2nd of 5 | 25.6% | Show ranking |
| Activewear brands | 1st of 6 | 57.6% | Show ranking |
| Mat strap brands | 1st of 3 | 90.3% | Show ranking |
Which sports bra brands compete with Lululemon?
Share of Search by month for Nike, Adidas, Lululemon, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Lululemon | Under Armour | Victoria's Secret |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.2% | 20.6% | 6.2% | 0.25% |
| Nov 2025 | 38.2% | 34.7% | 21.7% | 5.3% | 0.21% |
| Dec 2025 | 36.8% | 32.7% | 24.4% | 6% | 0.2% |
| Jan 2026 | 42.2% | 31.9% | 19.7% | 5.9% | 0.2% |
| Feb 2026 | 40.1% | 35.9% | 18.3% | 5.5% | 0.22% |
| Mar 2026 | 41.2% | 37.7% | 15.2% | 5.6% | 0.19% |
| Apr 2026 | 39.6% | 37% | 17.8% | 5.4% | 0.27% |
| May 2026 | 37.4% | 40.4% | 16.9% | 5.1% | 0.25% |
| Jun 2026 | 37.9% | 39.3% | 17.3% | 5.2% | 0.26% |
| Jul 2026 | 37.8% | 39.8% | 17% | 5.1% | 0.25% |
| Aug 2026 | 37.8% | 40.1% | 16.8% | 5.1% | 0.25% |
| Sep 2026 | 40% | 35.9% | 18.3% | 5.5% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40% | 24.3M | -2.4% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.9% | 21.8M | -17.5% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 11.1M | 0% | +1.4 points | |
| 4, held 4th | 5.5% | 3.4M | 0% | +0.4 points | |
| 5, held 5th | 0.27% | 165K | 0% | 0 points |
1.
Nike40%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.3 points.
2.
35.9%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.
18.3%
Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.4 points.
5.5%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.
0.27%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lululemon and its closest rivals
Every comparison with Lululemon
12 comparisons
How has branded search demand for Lululemon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide decreased from 20.6% to 18.3%.
- Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide peaked at 24.4% in December 2025 and was lowest at 15.2% in March 2026.
How did search popularity change for sports bra brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% estimated Share of Search.
In September 2026, Lululemon gained estimated Share of Search among sports bra brands worldwide, from 16.8% to 18.3%.
In September 2026, Adidas lost estimated Share of Search among sports bra brands worldwide, from 40.1% to 35.9%.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How is Lululemon measured?
Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lululemon
Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lululemon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.