How popular isLOWA in search?
In September 2026, people searched for LOWA by name about 39,700 times worldwide, a 22.2% increase from the previous year. These searches made up 1.1% of all global hiking boot searches, placing LOWA eighth out of eight boots. These are worldwide searches for English-language branded terms.
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Which hiking boots compete with LOWA?
Share of searches by month for La Sportiva, Columbia, Merrell, Salomon, Oboz, KEEN, LOWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Sportiva | Columbia | Merrell | Salomon | Oboz | KEEN | SCARPA | LOWA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 29% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 0.95% |
| Nov 2025 | 42.7% | 42.7% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.94% |
| Dec 2025 | 46.8% | 38.2% | 3.4% | 3.4% | 3.4% | 2.3% | 1.5% | 0.84% |
| Jan 2026 | 56.7% | 25.4% | 5.1% | 4.2% | 3.4% | 2.3% | 1.9% | 1% |
| Feb 2026 | 55.8% | 25% | 6.1% | 4.1% | 3.4% | 2.7% | 1.8% | 1% |
| Mar 2026 | 57.7% | 21.1% | 6.3% | 5.2% | 3.5% | 2.8% | 1.9% | 1.6% |
| Apr 2026 | 57.7% | 21.1% | 7.8% | 4.3% | 3.5% | 2.8% | 1.9% | 1% |
| May 2026 | 56.1% | 20.5% | 9.2% | 4.1% | 4.1% | 2.8% | 1.8% | 1.2% |
| Jun 2026 | 57.5% | 21% | 7.7% | 4.2% | 3.5% | 2.8% | 1.9% | 1.3% |
| Jul 2026 | 55.8% | 20.4% | 9.2% | 5% | 3.4% | 2.7% | 2.2% | 1.2% |
| Aug 2026 | 58.3% | 21.4% | 7.8% | 4.3% | 2.9% | 2.3% | 1.9% | 1% |
| Sep 2026 | 59.6% | 21.9% | 6.6% | 3.6% | 2.9% | 2.4% | 2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 368K | 0% | +1.3 points | |
| 2, held 2nd | 21.9% | 135K | 0% | +0.5 points | |
| 3, held 3rd | 6.6% | 40.5K | -18.2% | -1.3 points | |
| 4, held 4th | 3.6% | 22.2K | -18.1% | -0.7 points | |
| 5, held 5th | 2.9% | 18.1K | 0% | +0.1 points | |
| 6, held 6th | 2.4% | 14.8K | 0% | +0.1 points | |
| 7, held 7th | 2% | 12.1K | 0% | 0 points | |
| 8, held 8th | 1.1% | 6.6K | 0% | 0 points |
59.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Columbia21.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Merrell6.6%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.
Salomon3.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
5.
Oboz2.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
KEEN2.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
SCARPA2%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
LOWA1.1%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between LOWA and its closest rivals
Every comparison with LOWA
15 comparisons
How has branded search demand for LOWA changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LOWA worldwide rose from 32.5K to 39.7K.
- Across the 12 months ending September 2026, LOWA’s share of searches among hiking boots worldwide held steady, from 0.95% to 1.1%.
How did search popularity change for hiking boots worldwide in September 2026?
6 changes
In September 2026, La Sportiva gained share of searches among hiking boots worldwide, from 58.3% to 59.6%.
In September 2026, Merrell lost share of searches among hiking boots worldwide, from 7.8% to 6.6%.
In September 2026, Salomon lost share of searches among hiking boots worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for LOWA worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Columbia worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are LOWA’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LOWA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hiking boots lowa
- lowa renegade
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Where does LOWA compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hiking footwear brands | 5th of 10 | 2.4% | Show ranking |
| Hiking boots | 8th of 8 | 1.1% | Shown above |
| Hunting boot brands | 7th of 7 | 2.9% | Show ranking |
Is LOWA your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.