How popular isOboz?
In September 2026, people searched for Oboz by name about 18,100 times worldwide, about the same as the previous year. These searches made up 2.9% of all global hiking boot searches, placing Oboz fifth out of eight boots. When we asked both ChatGPT and Google AI Overviews about hiking boots, Oboz appeared in two of the five answers and was the sixth most recommended of the eight.
Oboz is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.
- La SportivaShare of searches 59.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ColumbiaShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
MerrellShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SalomonShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ObozShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top hiking boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oboz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oboz is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Merrell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LOWA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- La Sportiva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oboz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SCARPA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking boots
5 answers
Asked ChatGPT
“Which hiking boots brand should I buy?”
Asked ChatGPT
“What are the best hiking boots brands?”
Asked ChatGPT
“What's the best hiking boots brand for rough trails?”
Searched Google, AI Overview
“best hiking boots”
Searched Google, AI Overview
“waterproof hiking boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hiking boots compete with Oboz?
Share of searches by month for La Sportiva, Columbia, Merrell, Salomon, Oboz, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Sportiva | Columbia | Merrell | Salomon | Oboz | KEEN | SCARPA | LOWA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 29% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 0.95% |
| Nov 2025 | 42.7% | 42.7% | 3.1% | 3.8% | 3.1% | 2.1% | 1.4% | 0.94% |
| Dec 2025 | 46.8% | 38.2% | 3.4% | 3.4% | 3.4% | 2.3% | 1.5% | 0.84% |
| Jan 2026 | 56.7% | 25.4% | 5.1% | 4.2% | 3.4% | 2.3% | 1.9% | 1% |
| Feb 2026 | 55.8% | 25% | 6.1% | 4.1% | 3.4% | 2.7% | 1.8% | 1% |
| Mar 2026 | 57.7% | 21.1% | 6.3% | 5.2% | 3.5% | 2.8% | 1.9% | 1.6% |
| Apr 2026 | 57.7% | 21.1% | 7.8% | 4.3% | 3.5% | 2.8% | 1.9% | 1% |
| May 2026 | 56.1% | 20.5% | 9.2% | 4.1% | 4.1% | 2.8% | 1.8% | 1.2% |
| Jun 2026 | 57.5% | 21% | 7.7% | 4.2% | 3.5% | 2.8% | 1.9% | 1.3% |
| Jul 2026 | 55.8% | 20.4% | 9.2% | 5% | 3.4% | 2.7% | 2.2% | 1.2% |
| Aug 2026 | 58.3% | 21.4% | 7.8% | 4.3% | 2.9% | 2.3% | 1.9% | 1% |
| Sep 2026 | 59.6% | 21.9% | 6.6% | 3.6% | 2.9% | 2.4% | 2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 368K | 0% | +1.3 points | |
| 2, held 2nd | 21.9% | 135K | 0% | +0.5 points | |
| 3, held 3rd | 6.6% | 40.5K | -18.2% | -1.3 points | |
| 4, held 4th | 3.6% | 22.2K | -18.1% | -0.7 points | |
| 5, held 5th | 2.9% | 18.1K | 0% | +0.1 points | |
| 6, held 6th | 2.4% | 14.8K | 0% | +0.1 points | |
| 7, held 7th | 2% | 12.1K | 0% | 0 points | |
| 8, held 8th | 1.1% | 6.6K | 0% | 0 points |
59.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Columbia21.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Merrell6.6%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.
Salomon3.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
5.
Oboz2.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
KEEN2.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
SCARPA2%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
LOWA1.1%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Oboz and its closest rivals
Every comparison with Oboz
9 comparisons
How has branded search demand for Oboz changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oboz worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Oboz’s share of searches among hiking boots worldwide peaked at 4.1% in May 2026 and was lowest at 2.9% in August 2026.
How did search popularity change for hiking boots worldwide in September 2026?
6 changes
In September 2026, La Sportiva gained share of searches among hiking boots worldwide, from 58.3% to 59.6%.
In September 2026, Merrell lost share of searches among hiking boots worldwide, from 7.8% to 6.6%.
In September 2026, Salomon lost share of searches among hiking boots worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for LOWA worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Columbia worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are Oboz’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Oboz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oboz
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Where does Oboz compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hiking footwear brands | 9th of 10 | 1.1% | Show ranking |
| Hiking boots | 5th of 8 | 2.9% | Shown above |
Is Oboz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.