Brandwave

Oboz vs Salomon:Which is searched more?

In September 2026, Salomon had more branded searches than Oboz among hiking boots worldwide. Salomon had about 22,200 branded searches, while Oboz had 18,100. Salomon made up 3.6% of all hiking boot searches we track, and Oboz accounted for 2.9%. These are worldwide searches for English-language branded terms.

Share of searches among hiking boots worldwide in September 2026Is Oboz or Salomon more popular in search?
Oboz2.9%18.1K searches
vs
Salomon3.6%22.2K searches

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Is Oboz or Salomon more popular in search?

Compare the hiking boots people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oboz and Salomon among hiking boots worldwide, by month

Share of searches by month for Salomon, Oboz. The figures are in the table below the chart.

View monthly share of searches table
MonthLa SportivaColumbiaMerrellSalomonObozKEENSCARPALOWA
Oct 202553%29%4.8%4.8%3.2%2.6%1.7%0.95%
Nov 202542.7%42.7%3.1%3.8%3.1%2.1%1.4%0.94%
Dec 202546.8%38.2%3.4%3.4%3.4%2.3%1.5%0.84%
Jan 202656.7%25.4%5.1%4.2%3.4%2.3%1.9%1%
Feb 202655.8%25%6.1%4.1%3.4%2.7%1.8%1%
Mar 202657.7%21.1%6.3%5.2%3.5%2.8%1.9%1.6%
Apr 202657.7%21.1%7.8%4.3%3.5%2.8%1.9%1%
May 202656.1%20.5%9.2%4.1%4.1%2.8%1.8%1.2%
Jun 202657.5%21%7.7%4.2%3.5%2.8%1.9%1.3%
Jul 202655.8%20.4%9.2%5%3.4%2.7%2.2%1.2%
Aug 202658.3%21.4%7.8%4.3%2.9%2.3%1.9%1%
Sep 202659.6%21.9%6.6%3.6%2.9%2.4%2%1.1%

How has the Oboz and Salomon comparison changed over the last 12 months?

3 findings
  • Salomon was ahead of Oboz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oboz’s share of searches among hiking boots worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among hiking boots worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for hiking boots worldwide in September 2026?

1 change
  1. In September 2026, Salomon lost share of searches among hiking boots worldwide, from 4.3% to 3.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oboz’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oboz

1 branded search term

  • oboz

Salomon

1 branded search term

  • salomon hiking boots

How the Brand Demand Index is measured

Other head-to-heads among hiking boots

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