Brandwave

How popular isLincoln in search?

In September 2026, there were an estimated 1M branded searches for Lincoln worldwide which is down 18% over the last 12 months. Lincoln holds 35.6% estimated Share of Search among arc Welder brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI43.4%
  2. Lincoln35.6%
  3. DC8.8%
  4. Hobart7.2%
  5. Lincoln Electric3.8%
  6. Miller1.2%
  7. Orion0.07%
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Which arc Welder brands compete with Lincoln?

Lincoln against arc Welder brands worldwide, by month

Share of Search by month for MINI, Lincoln, DC, Hobart, Lincoln Electric. The figures are in the table below the chart.

View monthly share of search table
MonthMINILincolnDCHobartLincoln ElectricMillerOrion
Oct 202539.2%39.2%9.7%6.5%3.7%1.6%0.09%
Nov 202543.3%35.5%7.1%8.7%3.8%1.4%0.07%
Dec 202542.8%35.1%8.6%8.6%3.3%1.4%0.08%
Jan 202641.8%34.3%8.4%10.3%3.7%1.4%0.1%
Feb 202644%36.1%7.3%7.3%3.9%1.5%0.09%
Mar 202639.6%39.6%8%8%3.5%1.3%0.08%
Apr 202642.5%34.8%10.5%7%3.7%1.4%0.08%
May 202643.4%35.6%8.8%7.2%3.8%1.2%0.09%
Jun 202643.7%35.8%8.8%7.2%3.1%1.2%0.09%
Jul 202643.7%35.8%8.8%7.2%3.1%1.2%0.07%
Aug 202638.7%38.7%11.7%6.4%3.4%1.1%0.08%
Sep 202643.4%35.6%8.8%7.2%3.8%1.2%0.07%

  1. 1.MINI

    43.4%

    Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Lincoln

    35.6%

    Moved from 1st to 2nd. 1M estimated branded searches, -18% vs prior month. Share -3.1 points.

  3. 3.DC

    8.8%

    Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -2.9 points.

  4. 4.Hobart

    7.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Lincoln Electric

    3.8%

    Held 5th. 107K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Miller

    1.2%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Orion

    0.07%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Lincoln and its closest rivals

Every comparison with Lincoln

How has branded search demand for Lincoln changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln worldwide fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among arc Welder brands worldwide decreased from 39.2% to 35.6%.
  • Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among arc Welder brands worldwide peaked at 39.6% in March 2026 and was lowest at 34.3% in January 2026.
  • Across the 12 months ending September 2026, Lincoln fell from 1st to 2nd among arc Welder brands worldwide.

How did search popularity change for arc Welder brands worldwide in September 2026?

  1. In September 2026, MINI overtook Lincoln to become the leader among arc Welder brands worldwide, with 43.4% estimated Share of Search.

  2. In September 2026, Hobart gained estimated Share of Search among arc Welder brands worldwide, from 6.4% to 7.2%.

  3. In September 2026, Lincoln lost estimated Share of Search among arc Welder brands worldwide, from 38.7% to 35.6%.

  4. In September 2026, DC lost estimated Share of Search among arc Welder brands worldwide, from 11.7% to 8.8%.

  5. Lincoln Electric’s estimated Share of Search among arc Welder brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.8% in September 2026.

  6. Estimated monthly branded searches for Orion worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

Where does Lincoln compete?

Lincoln is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands51st of 850.53%Show ranking
Playhouse brands3rd of 75%Show ranking
Cordless Grease Gun brands3rd of 518.8%Show ranking
Cnc Plasma Table brands2nd of 419.5%Show ranking
Drum Pump brands2nd of 524.5%Show ranking
Barrel Pump brands2nd of 424.6%Show ranking
Plasma Cutter brands2nd of 629.4%Show ranking
Stick Welder brands2nd of 832.7%Show ranking
Spot Welder brands2nd of 633.3%Show ranking
Arc Welder brands2nd of 735.6%Shown above
Torch Kit brands2nd of 542.8%Show ranking
Laser Welder brands2nd of 444.3%Show ranking
Welding Table brands1st of 652.4%Show ranking
Tig Welder brands1st of 856.3%Show ranking
Cold Storage brands1st of 858%Show ranking
Welding Cart brands1st of 859.9%Show ranking
MIG welder brands1st of 862.6%Show ranking
Welding Supplies brands1st of 563.1%Show ranking
Grease Pump brands1st of 471.2%Show ranking
Tig brands1st of 673.4%Show ranking
Suitcase Wire Feeder brands1st of 480.5%Show ranking
Wire feed welder brands1st of 381%Show ranking
Welding Hood brands1st of 493.6%Show ranking

How is Lincoln measured?

Brandwave collects information about searches that people make online using Lincoln’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lincoln

Do you work for Lincoln? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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