Brandwave

Dodge vs Lincoln:Which is searched more?

In September 2026, Dodge and Lincoln were level on Share of Search among car brands worldwide, with an estimated 1M branded searches each, at 0.53% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Dodge or Lincoln?
Dodge0.53%1M searches
vs
Lincoln0.53%1M searches

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Which is more popular in search, Dodge or Lincoln?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dodge and Lincoln among car brands worldwide, by month

Share of Search by month for Dodge, Lincoln. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaDodgeLincoln
Oct 20256%5.4%5.4%4.4%4.4%4.9%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.59%0.59%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.63%0.52%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.65%0.53%
Jan 20266%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.58%0.48%
Feb 20266.4%6.1%5%4.1%5%4.6%3.3%3.3%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.55%0.55%
Mar 20266.2%5.4%5.4%3.7%4.5%5%3.7%3.7%2.4%3%2.4%2.4%2%1.6%1.6%0.6%0.6%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.5%0.5%
May 20266.5%5.6%4.6%3.8%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%0.51%0.51%
Jun 20266.6%6.2%5.1%4.2%4.2%4.6%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.56%0.56%
Jul 20266.5%6.2%5.1%4.2%5.1%4.6%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.56%0.56%
Aug 20266.4%5.9%4.9%4%4.9%4.4%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.53%0.65%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.1%2.1%2.1%1.8%1.8%0.53%0.53%

How has the Dodge and Lincoln comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Lincoln took it in August 2026.
  • Across the 12 months ending September 2026, Dodge’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Lincoln fell from 47th to 51st among car brands worldwide.

  2. Estimated monthly branded searches for Dodge worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Dodge’s and Lincoln’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dodge

1 branded search term

  • dodge

Lincoln

1 branded search term

  • lincoln

How the Brand Demand Index is measured

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