Lincoln vs Victor:Which is searched more?
In September 2026, Lincoln had more branded searches than Victor among torch Kit brands worldwide. Lincoln was estimated to have 1M branded searches compared to Victor’s 14.8K, and held a 42.8% Share of Search versus Victor’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lincoln or Victor?
Compare the torch kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lincoln, Victor. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Lincoln | Smith | Miller | Victor |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 47.6% | 2.3% | 1.9% | 0.71% |
| Nov 2025 | 51.7% | 42.4% | 3.4% | 1.7% | 0.77% |
| Dec 2025 | 51.8% | 42.5% | 3.4% | 1.7% | 0.63% |
| Jan 2026 | 51.9% | 42.5% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 52.1% | 42.7% | 3% | 1.7% | 0.52% |
| Mar 2026 | 47.4% | 47.4% | 3% | 1.6% | 0.58% |
| Apr 2026 | 52% | 42.6% | 3% | 1.7% | 0.63% |
| May 2026 | 51.8% | 42.5% | 3.6% | 1.4% | 0.63% |
| Jun 2026 | 52.1% | 42.7% | 3.3% | 1.4% | 0.52% |
| Jul 2026 | 51.9% | 42.6% | 3.6% | 1.4% | 0.52% |
| Aug 2026 | 47.6% | 47.6% | 2.9% | 1.3% | 0.58% |
| Sep 2026 | 52.3% | 42.8% | 2.8% | 1.4% | 0.63% |
How has the Lincoln and Victor comparison changed over the last 12 months?
3 findings
- Lincoln was ahead of Victor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among torch Kit brands worldwide moved from 47.6% to 42.8%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Victor’s estimated Share of Search among torch Kit brands worldwide moved from 0.71% to 0.63%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for torch Kit brands worldwide in September 2026?
3 changes
In September 2026, MINI overtook Lincoln to become the leader among torch Kit brands worldwide, with 52.3% estimated Share of Search.
In September 2026, Lincoln lost estimated Share of Search among torch Kit brands worldwide, from 47.6% to 42.8%.
Estimated monthly branded searches for Victor worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Other head-to-heads among torch Kit brands
How each brand is measured
Brandwave collects information about searches that people make online using Lincoln’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.