Brandwave

How popular isVictor in search?

In August 2026, there were an estimated 14.8K branded searches for Victor worldwide which is down 18.2% over the last 11 months. Victor holds 1.4% estimated Share of Search among badminton shuttles worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carlton33.7%
  2. Yonex33.7%
  3. Li-Ning18.4%
  4. Babolat12.4%
  5. Victor1.4%
  6. Ashaway0.33%
Victor website (opens in a new tab)

Follow Victor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Victor compete?

Victor is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles5th of 61.4%Shown below
Badminton rackets5th of 61.4%Show ranking
Badminton brands5th of 51.4%Show ranking

Which badminton shuttles compete with Victor?

Victor against badminton shuttles worldwide, by month

Share of Search by month for Carlton, Yonex, Li-Ning, Babolat, Victor. The figures are in the table below the chart.

View monthly share of search table
MonthCarltonYonexLi-NingBabolatVictorAshaway
Oct 202524.2%44.2%13.3%16.2%1.8%0.43%
Nov 202525.5%38.1%17.1%17.1%1.9%0.46%
Dec 202524.2%44.3%16.3%13.3%1.5%0.43%
Jan 202620.1%45%16.5%16.5%1.5%0.44%
Feb 202624.3%44.5%13.3%16.3%1.2%0.36%
Mar 202629.6%36.2%16.2%16.2%1.5%0.35%
Apr 202629.6%36.2%16.2%16.2%1.5%0.35%
May 202629.6%36.2%16.2%16.2%1.5%0.35%
Jun 202619.8%24.2%44.2%10.8%0.79%0.24%
Jul 202629.5%36.1%19.7%13.2%1.2%0.35%
Aug 202633.7%33.7%18.4%12.4%1.4%0.33%
Sep 2026——————

  1. 1.Carlton

    33.7%

    Moved from 2nd to 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Yonex

    33.7%

    Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Li-Ning

    18.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Babolat

    12.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Victor

    1.4%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Ashaway

    0.33%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Victor and its closest rivals

How has branded search demand for Victor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Victor worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Victor’s estimated Share of Search among badminton shuttles worldwide peaked at 1.9% in November 2025 and was lowest at 0.79% in June 2026.

How did search popularity change for badminton shuttles worldwide in August 2026?

  1. In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%.

  2. In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%.

  3. In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%.

  4. In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%.

  5. Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Victor measured?

Brandwave collects information about searches that people make online using Victor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • victor badminton

Do you work for Victor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Victor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free