How popular isLincoln in search?
In September 2026, there were an estimated 1M branded searches for Lincoln worldwide which is down 18% over the last 12 months. Lincoln holds 18.8% estimated Share of Search among cordless grease gun brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cordless grease gun brands compete with Lincoln?
Share of Search by month for Milwaukee, Makita, Lincoln, Ryobi, DeWalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Lincoln | Ryobi | DeWalt |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 22.2% | 19.3% | 12.4% | 10.7% |
| Nov 2025 | 34.3% | 21.9% | 15.3% | 15.9% | 12.6% |
| Dec 2025 | 36.7% | 19.4% | 16.4% | 14.1% | 13.5% |
| Jan 2026 | 34.8% | 18.7% | 19% | 14.8% | 12.8% |
| Feb 2026 | 35.8% | 18.8% | 19.6% | 12.7% | 13.2% |
| Mar 2026 | 31.3% | 19.8% | 20.9% | 16.5% | 11.5% |
| Apr 2026 | 32.9% | 17.6% | 18% | 19.4% | 12.1% |
| May 2026 | 32.7% | 17.7% | 17.8% | 19.8% | 12% |
| Jun 2026 | 32.6% | 17.7% | 17.8% | 19.9% | 12% |
| Jul 2026 | 35.8% | 15.9% | 19.6% | 17.9% | 10.8% |
| Aug 2026 | 32.6% | 17.7% | 21.7% | 16% | 12% |
| Sep 2026 | 34.3% | 18.8% | 18.8% | 15.5% | 12.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 1.8M | 0% | +1.7 points | |
| 2, moved from 3rd to 2nd | 18.8% | 1M | +1.1% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.8% | 1M | -18% | -3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.5% | 825K | -8.3% | -0.5 points | |
| 5, held 5th | 12.6% | 673K | 0% | +0.6 points |
34.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
Makita18.8%
Moved from 3rd to 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +1.1 points.
3.
Lincoln
18.8%
Moved from 2nd to 3rd. 1M estimated branded searches, -18% vs prior month. Share -3 points.
4.
Ryobi
15.5%
Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -0.5 points.
5.
DeWalt12.6%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Lincoln and its closest rivals
Every comparison with Lincoln
16 comparisons
How has branded search demand for Lincoln changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among cordless grease gun brands worldwide decreased from 19.3% to 18.8%.
- Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among cordless grease gun brands worldwide peaked at 21.7% in August 2026 and was lowest at 15.3% in November 2025.
How did search popularity change for cordless grease gun brands worldwide in September 2026?
5 changes
In September 2026, Makita overtook Lincoln to rank 2nd among cordless grease gun brands worldwide, with 18.8% estimated Share of Search.
In September 2026, Milwaukee gained estimated Share of Search among cordless grease gun brands worldwide, from 32.6% to 34.3%.
In September 2026, DeWalt gained estimated Share of Search among cordless grease gun brands worldwide, from 12% to 12.6%.
In September 2026, Lincoln lost estimated Share of Search among cordless grease gun brands worldwide, from 21.7% to 18.8%.
In September 2026, Ryobi lost estimated Share of Search among cordless grease gun brands worldwide, from 16% to 15.5%.
Where does Lincoln compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 51st of 85 | 0.53% | Show ranking |
| Cordless grease gun brands | 3rd of 5 | 18.8% | Shown above |
How is Lincoln measured?
Brandwave collects information about searches that people make online using Lincoln’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lincoln
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