Brandwave

Lincoln vs Opel:Which is searched more?

In September 2026, Lincoln and Opel were level on Share of Search among car brands worldwide, with an estimated 1M branded searches each, at 0.53% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Lincoln or Opel?
Lincoln0.53%1M searches
vs
Opel0.53%1M searches

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Which is more popular in search, Lincoln or Opel?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lincoln and Opel among car brands worldwide, by month

Share of Search by month for Lincoln, Opel. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaLincolnOpel
Oct 20256%5.4%5.4%4.4%4.4%4.9%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%0.59%0.59%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%0.52%0.63%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%0.53%0.65%
Jan 20266%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%0.48%0.58%
Feb 20266.4%6.1%5%4.1%5%4.6%3.3%3.3%2.7%2.7%2.7%2.2%2.2%1.8%1.8%0.55%0.67%
Mar 20266.2%5.4%5.4%3.7%4.5%5%3.7%3.7%2.4%3%2.4%2.4%2%1.6%1.6%0.6%0.73%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%0.5%0.61%
May 20266.5%5.6%4.6%3.8%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%0.51%0.62%
Jun 20266.6%6.2%5.1%4.2%4.2%4.6%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%0.56%0.56%
Jul 20266.5%6.2%5.1%4.2%5.1%4.6%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%0.56%0.56%
Aug 20266.4%5.9%4.9%4%4.9%4.4%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.65%0.53%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.1%2.1%2.1%1.8%1.8%0.53%0.53%

How has the Lincoln and Opel comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Lincoln took it in August 2026.
  • Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Opel’s estimated Share of Search among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Lincoln fell from 47th to 51st among car brands worldwide.

  2. In September 2026, Opel fell from 51st to 52nd among car brands worldwide.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Lincoln’s and Opel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lincoln

1 branded search term

  • lincoln

Opel

1 branded search term

  • opel

How the Brand Demand Index is measured

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