Brandwave

Playhouse brands:Which are searched most?

In September 2026, Chelsea was the most searched among playhouse brands worldwide, with an estimated 16.6M branded searches and 82.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chelsea82.9%
  2. Barbie9.1%
  3. Lincoln5%
  4. Circuit1.8%
  5. Periscope0.82%
  6. Albany Park0.25%
  7. Riverside0.01%

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Share of SearchLeaderboard

Compare the playhouse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among playhouse brands worldwide, by month

Share of Search by month for Chelsea, Barbie, Lincoln. The figures are in the table below the chart.

View monthly share of search table
MonthChelseaBarbieLincolnCircuitPeriscopeAlbany ParkRiverside
Oct 202583.1%9.1%5%1.5%1%0.25%<0.01%
Nov 202586.4%7.8%3.5%1.3%0.85%0.22%<0.01%
Dec 202585%9.4%3.4%1.3%0.84%0.14%<0.01%
Jan 202686.2%7.8%3.5%1.6%0.85%0.18%0.01%
Feb 202682.5%9.1%5%2.2%1%0.21%0.01%
Mar 202685.9%7.7%4.2%1.3%0.69%0.18%<0.01%
Apr 202681.1%10.9%4.9%1.8%0.98%0.3%<0.01%
May 202682.7%9.1%5%1.8%1%0.31%<0.01%
Jun 202649.7%27.1%14.8%4.5%3%0.92%0.03%
Jul 202664.5%19.3%10.5%3.2%1.7%0.8%0.03%
Aug 202684.8%7.6%5.1%1.5%0.69%0.26%<0.01%
Sep 202682.9%9.1%5%1.8%0.82%0.25%0.01%

This month’s ranking, September 2026

  1. 1.Chelsea

    82.9%

    Held 1st. 16.6M estimated branded searches, -18.6% vs prior month. Share -1.9 points.

  2. 2.Barbie

    9.1%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Lincoln

    5%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -0.1 points.

  4. 4.Circuit

    1.8%

    Held 4th. 368K estimated branded searches, -<0.01% vs prior month. Share +0.3 points.

  5. 5.Periscope

    0.82%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Albany Park

    0.25%

    Held 6th. 50.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

  7. 7.Riverside

    0.01%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among playhouse brands worldwide?

In September 2026, Chelsea was the most searched among playhouse brands worldwide, with an estimated 16.6M branded searches and 82.9% estimated Share of Search within this set. Barbie is in 2nd place, 73.8 percentage points behind at 9.1% Share of Search.

Global playhouse brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chelsea83.1% → 82.9%86.4%Nov 202549.7%Jun 20261st
Barbie9.1%27.1%Jun 20267.6%Aug 20262nd
Lincoln5%14.8%Jun 20263.4%Dec 20253rd
Circuit1.5% → 1.8%4.5%Jun 20261.3%Dec 20254th
Periscope1% → 0.82%3%Jun 20260.69%Aug 20265th
Albany Park0.25%0.92%Jun 20260.14%Dec 20256th
Riverside<0.01% → 0.01%0.03%Jun 2026<0.01%Nov 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Chelsea’s estimated Share of Search among playhouse brands worldwide peaked at 86.4% in November 2025 and was lowest at 49.7% in June 2026.
  • Across the 12 months ending September 2026, Barbie’s estimated Share of Search among playhouse brands worldwide peaked at 27.1% in June 2026 and was lowest at 7.6% in August 2026.
  • Across the 12 months ending September 2026, Lincoln’s estimated Share of Search among playhouse brands worldwide peaked at 14.8% in June 2026 and was lowest at 3.4% in December 2025.
  • Across the 12 months ending September 2026, Circuit’s estimated Share of Search among playhouse brands worldwide peaked at 4.5% in June 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Periscope’s estimated Share of Search among playhouse brands worldwide peaked at 3% in June 2026 and was lowest at 0.69% in August 2026.
  • Across the 12 months ending September 2026, Chelsea, Barbie, Lincoln, Circuit, Periscope, Albany Park and Riverside held steady: their estimated Share of Search among playhouse brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for playhouse brands worldwide in September 2026?

  1. In September 2026, Barbie gained estimated Share of Search among playhouse brands worldwide, from 7.6% to 9.1%.

  2. In September 2026, Chelsea lost estimated Share of Search among playhouse brands worldwide, from 84.8% to 82.9%.

  3. Lincoln’s estimated Share of Search among playhouse brands worldwide has lost ground for 3 months in a row, from 14.8% to 5% in September 2026.

  4. Albany Park’s estimated Share of Search among playhouse brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.25% in September 2026.

  5. Estimated monthly branded searches for Periscope worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

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