Brandwave

How popular isKohler in search?

In September 2026, there were an estimated 368K branded searches for Kohler worldwide which held steady over the last 12 months. Kohler holds 48.3% estimated Share of Search among shower brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kohler48.3%
  2. Grohe26.4%
  3. Hansgrohe21.7%
  4. Caroma3.6%
  5. Methven0.08%
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Where does Kohler compete?

Kohler is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower brands1st of 548.3%Shown below
Tapware brands1st of 548.3%Show ranking
Transfer switch brands2nd of 349.7%Show ranking
Hand shower brands1st of 350.1%Show ranking
Toilet brands1st of 562.4%Show ranking
Toilet seat brands1st of 669.2%Show ranking

Which shower brands compete with Kohler?

Kohler against shower brands worldwide, by month

Share of Search by month for Kohler, Grohe, Hansgrohe, Caroma. The figures are in the table below the chart.

View monthly share of search table
MonthKohlerGroheHansgroheCaromaMethven
Oct 202543.9%29.4%24%2.6%0.09%
Nov 202543.9%29.4%24%2.6%0.07%
Dec 202543.9%29.3%24.1%2.6%0.07%
Jan 202641.7%27.9%27.9%2.5%0.08%
Feb 202639.1%31.9%26.1%2.9%0.08%
Mar 202643.9%29.4%24%2.6%0.09%
Apr 202646.4%25.3%25.3%2.8%0.09%
May 202641.2%27.5%27.5%3.7%0.1%
Jun 202643.6%29.1%23.9%3.2%0.1%
Jul 202641.5%27.7%27.7%3.1%0.1%
Aug 202648.3%26.4%21.7%3.6%0.09%
Sep 202648.3%26.4%21.7%3.6%0.08%

  1. 1.Kohler

    48.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Grohe

    26.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hansgrohe

    21.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Caroma

    3.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Methven

    0.08%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Kohler and its closest rivals

Every comparison with Kohler

How has branded search demand for Kohler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among shower brands worldwide increased from 43.9% to 48.3%.
  • Across the 12 months ending September 2026, Kohler’s estimated Share of Search among shower brands worldwide peaked at 48.3% in September 2026 and was lowest at 39.1% in February 2026.

How did search popularity change for shower brands worldwide in September 2026?

  1. Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  4. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Kohler measured?

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kohler

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How the Brand Demand Index is measured

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