How popular isJacobsen in search?
In September 2026, there were an estimated 8.5K branded searches for Jacobsen worldwide which is up 21.5% over the last 12 months. Jacobsen holds 0.35% estimated Share of Search among reel mower brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere41.8%
Ryobi34.5%
Craftsman12.6%
Fiskars7%
Greenworks3.8%
Jacobsen0.35%
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Which reel mower brands compete with Jacobsen?
Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks, Jacobsen. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Jacobsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 34.4% | 10.9% | 7% | 3.3% | 0.31% |
| Nov 2025 | 39% | 40.7% | 9.6% | 7.3% | 2.9% | 0.48% |
| Dec 2025 | 41.5% | 35.6% | 12.5% | 6.8% | 3.1% | 0.51% |
| Jan 2026 | 43% | 33.5% | 13% | 6.9% | 3.2% | 0.44% |
| Feb 2026 | 44.7% | 29% | 16.5% | 6.8% | 2.7% | 0.37% |
| Mar 2026 | 37% | 35.7% | 16.6% | 7% | 3.3% | 0.31% |
| Apr 2026 | 36% | 39% | 13.3% | 7.5% | 4% | 0.31% |
| May 2026 | 35.3% | 39.1% | 13% | 7.6% | 4.8% | 0.31% |
| Jun 2026 | 35.8% | 40% | 13.2% | 6% | 4.8% | 0.26% |
| Jul 2026 | 38.7% | 35.5% | 14.3% | 7% | 4.3% | 0.28% |
| Aug 2026 | 38.8% | 34.8% | 14.3% | 7.3% | 4.3% | 0.59% |
| Sep 2026 | 41.8% | 34.5% | 12.6% | 7% | 3.8% | 0.35% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.8% | 1M | 0% | +3.1 points | |
| 2, held 2nd | 34.5% | 825K | -8.3% | -0.4 points | |
| 3, held 3rd | 12.6% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 7% | 167K | -10.9% | -0.3 points | |
| 5, held 5th | 3.8% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 0.35% | 8.5K | -44.4% | -0.2 points |
41.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
34.5%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
12.6%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Fiskars7%
Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
Jacobsen0.35%
Held 6th. 8.5K estimated branded searches, -44.4% vs prior month. Share -0.2 points.
Compare search popularity between Jacobsen and its closest rivals
How has branded search demand for Jacobsen changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jacobsen worldwide rose from 7K to 8.5K.
- Across the 12 months ending September 2026, Jacobsen’s estimated Share of Search among reel mower brands worldwide held steady, from 0.31% to 0.35%.
How did search popularity change for reel mower brands worldwide in September 2026?
5 changes
In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 38.8% to 41.8%.
In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.
Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40% to 34.5% in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Jacobsen worldwide rose 21.5% over 12 measured months, from 7K to 8.5K in September 2026.
Where does Jacobsen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Reel mower brands | 6th of 6 | 0.35% | Shown above |
| Salts | 3rd of 6 | 4.4% | Show ranking |
| Salt brands | 3rd of 4 | 4.6% | Show ranking |
How is Jacobsen measured?
Brandwave collects information about searches that people make online using Jacobsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jacobsen reel mower
- jacobsen salt
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Is Jacobsen your brand?
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