Salt brands:Which are searched most?
In September 2026, Maldon was the most searched among salt brands worldwide, with an estimated 110K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the salt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maldon, Morton, Jacobsen, Saxa. The figures are in the table below the chart.
View monthly share of search table
| Month | Maldon | Morton | Jacobsen | Saxa |
|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 4% | 3.3% |
| Nov 2025 | 62.1% | 28% | 6.8% | 3.1% |
| Dec 2025 | 67.2% | 24.6% | 6% | 2.2% |
| Jan 2026 | 58.8% | 32.4% | 5.3% | 3.5% |
| Feb 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Mar 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Apr 2026 | 62.6% | 28% | 5.6% | 3.7% |
| May 2026 | 55% | 36.8% | 4.9% | 3.3% |
| Jun 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Jul 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Aug 2026 | 61.2% | 27.5% | 8.2% | 3% |
| Sep 2026 | 59.8% | 32.9% | 4.4% | 2.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 110K | 0% | -1.4 points | |
| 2, held 2nd | 32.9% | 60.5K | +22.2% | +5.3 points | |
| 3, held 3rd | 4.4% | 8.1K | -45.3% | -3.8 points | |
| 4, held 4th | 2.9% | 5.4K | 0% | -0.1 points |
1.
Maldon59.8%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Morton32.9%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
3.
Jacobsen4.4%
Held 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share -3.8 points.
4.Saxa
2.9%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among salt brands worldwide?
4 brands
In September 2026, Maldon was the most searched among salt brands worldwide, with an estimated 110K branded searches and 59.8% estimated Share of Search within this set. Morton is in 2nd place, 26.9 percentage points behind at 32.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maldon | 55.5% → 59.8% | 67.2%Dec 2025 | 55%May 2026 | 1st |
| Morton | 37.1% → 32.9% | 37.1%Oct 2025 | 24.6%Dec 2025 | 2nd |
| Jacobsen | 4% → 4.4% | 8.2%Aug 2026 | 4%Oct 2025 | 3rd |
| Saxa | 3.3% → 2.9% | 3.7%Apr 2026 | 2.2%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide increased from 55.5% to 59.8%.
- Across the 12 months ending September 2026, Morton’s estimated Share of Search among salt brands worldwide decreased from 37.1% to 32.9%.
- Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide peaked at 67.2% in December 2025 and was lowest at 55% in May 2026.
- Across the 12 months ending September 2026, Morton’s estimated Share of Search among salt brands worldwide peaked at 37.1% in October 2025 and was lowest at 24.6% in December 2025.
- Across the 12 months ending September 2026, Jacobsen’s estimated Share of Search among salt brands worldwide peaked at 8.2% in August 2026 and was lowest at 4% in October 2025.
- Across the 12 months ending September 2026, Saxa’s estimated Share of Search among salt brands worldwide peaked at 3.7% in April 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Jacobsen and Saxa held steady: their estimated Share of Search among salt brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for salt brands worldwide in September 2026?
3 changes
In September 2026, Morton gained estimated Share of Search among salt brands worldwide, from 27.5% to 32.9%.
In September 2026, Jacobsen lost estimated Share of Search among salt brands worldwide, from 8.2% to 4.4%.
In September 2026, Maldon lost estimated Share of Search among salt brands worldwide, from 61.2% to 59.8%.
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