Morton vs Saxa:Which is more popular by branded search?
In August 2026, Morton had more branded searches than Saxa among salts worldwide. Morton was estimated to have 49.5K branded searches compared to Saxa’s 5.4K, and held a 26.4% Share of Search versus Saxa’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Morton or Saxa?
Compare the salts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morton, Saxa. The figures are in the table below the chart.
View monthly share of search table
| Month | Maldon | Morton | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 35.2% | 3.8% | 3.1% | 2.6% | 2.6% |
| Nov 2025 | 58.9% | 26.5% | 6.5% | 2.9% | 2.9% | 2.4% |
| Dec 2025 | 64.3% | 23.6% | 5.8% | 2.1% | 2.1% | 2.1% |
| Jan 2026 | 56.4% | 31% | 5.1% | 3.4% | 1.8% | 2.3% |
| Feb 2026 | 56.3% | 30.8% | 5% | 3.4% | 2.2% | 2.2% |
| Mar 2026 | 56.3% | 30.8% | 5% | 3.4% | 2.2% | 2.2% |
| Apr 2026 | 59.7% | 26.7% | 5.3% | 3.6% | 2.4% | 2.4% |
| May 2026 | 52.5% | 35.1% | 4.7% | 3.1% | 2.6% | 2.1% |
| Jun 2026 | 57.2% | 31.3% | 4.2% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 56.9% | 31.1% | 4.2% | 2.8% | 2.8% | 2.3% |
| Aug 2026 | 58.6% | 26.4% | 7.9% | 2.9% | 2.3% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Morton and Saxa comparison changed over the last 12 months?
3 findings
- Morton was ahead of Saxa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morton’s estimated Share of Search among salts worldwide moved from 35.2% to 26.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Saxa’s estimated Share of Search among salts worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches held steady at 5.4K.
How each brand is measured
Brandwave collects information about searches that people make online using Morton’s and Saxa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.