Brandwave

Salts:Which brands are most popular in search?

In August 2026, Maldon was the most searched among salts worldwide, with an estimated 110K branded searches and 58.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maldon58.6%
  2. Morton26.4%
  3. Jacobsen7.9%
  4. Saxa2.9%
  5. Halen Mon2.3%
  6. Cornish Sea Salt1.9%

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Share of SearchLeaderboard

Compare the salts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among salts worldwide, by month

Share of Search by month for Maldon, Morton, Jacobsen, Saxa, Halen Mon. The figures are in the table below the chart.

View monthly share of search table
MonthMaldonMortonJacobsenSaxaHalen MonCornish Sea Salt
Oct 202552.7%35.2%3.8%3.1%2.6%2.6%
Nov 202558.9%26.5%6.5%2.9%2.9%2.4%
Dec 202564.3%23.6%5.8%2.1%2.1%2.1%
Jan 202656.4%31%5.1%3.4%1.8%2.3%
Feb 202656.3%30.8%5%3.4%2.2%2.2%
Mar 202656.3%30.8%5%3.4%2.2%2.2%
Apr 202659.7%26.7%5.3%3.6%2.4%2.4%
May 202652.5%35.1%4.7%3.1%2.6%2.1%
Jun 202657.2%31.3%4.2%2.8%2.3%2.3%
Jul 202656.9%31.1%4.2%2.8%2.8%2.3%
Aug 202658.6%26.4%7.9%2.9%2.3%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Maldon

    58.6%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +1.7 points.

  2. 2.Morton

    26.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -4.8 points.

  3. 3.Jacobsen

    7.9%

    Held 3rd. 14.8K estimated branded searches, +124.2% vs prior month. Share +3.7 points.

  4. 4.Saxa

    2.9%

    Moved from 5th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Halen Mon

    2.3%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Cornish Sea Salt

    1.9%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among salts worldwide?

In August 2026, Maldon was the most searched among salts worldwide, with an estimated 110K branded searches and 58.6% estimated Share of Search within this set. Morton is in 2nd place, 32.2 percentage points behind at 26.4% Share of Search.

Global salts, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maldon52.7% → 58.6%64.3%Dec 202552.5%May 20261st
Morton35.2% → 26.4%35.2%Oct 202523.6%Dec 20252nd
Jacobsen3.8% → 7.9%7.9%Aug 20263.8%Oct 20253rd
Saxa3.1% → 2.9%3.6%Apr 20262.1%Dec 20254th
Halen Mon2.6% → 2.3%2.9%Nov 20251.8%Jan 20266th → 5th
Cornish Sea Salt2.6% → 1.9%2.6%Oct 20251.9%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Maldon’s estimated Share of Search among salts worldwide increased from 52.7% to 58.6%.
  • Across the 11 months ending August 2026, Morton’s estimated Share of Search among salts worldwide decreased from 35.2% to 26.4%.
  • Across the 11 months ending August 2026, Jacobsen’s estimated Share of Search among salts worldwide increased from 3.8% to 7.9%.
  • Across the 11 months ending August 2026, Cornish Sea Salt’s estimated Share of Search among salts worldwide decreased from 2.6% to 1.9%.
  • Across the 11 months ending August 2026, Maldon’s estimated Share of Search among salts worldwide peaked at 64.3% in December 2025 and was lowest at 52.5% in May 2026.
  • Across the 11 months ending August 2026, Morton’s estimated Share of Search among salts worldwide peaked at 35.2% in October 2025 and was lowest at 23.6% in December 2025.
  • Across the 11 months ending August 2026, Saxa’s estimated Share of Search among salts worldwide peaked at 3.6% in April 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Halen Mon’s estimated Share of Search among salts worldwide peaked at 2.9% in November 2025 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Halen Mon rose from 6th to 5th among salts worldwide.
  • Across the 11 months ending August 2026, Cornish Sea Salt fell from 5th to 6th among salts worldwide.
  • Across the 11 months ending August 2026, Saxa held steady: its estimated Share of Search among salts worldwide moved less than 0.5 percentage points.

How did search popularity change for salts worldwide in August 2026?

  1. In August 2026, Jacobsen gained estimated Share of Search among salts worldwide, from 4.2% to 7.9%.

  2. In August 2026, Maldon gained estimated Share of Search among salts worldwide, from 56.9% to 58.6%.

  3. In August 2026, Morton lost estimated Share of Search among salts worldwide, from 31.1% to 26.4%.

  4. In August 2026, Saxa rose from 5th to 4th among salts worldwide.

  5. In August 2026, Halen Mon fell from 4th to 5th among salts worldwide.

  6. Estimated monthly branded searches for Cornish Sea Salt worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

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