Jacobsen vs Maldon:Which is more popular by branded search?
In August 2026, Maldon had more branded searches than Jacobsen among salts worldwide. Maldon was estimated to have 110K branded searches compared to Jacobsen’s 14.8K, and held a 58.6% Share of Search versus Jacobsen’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacobsen or Maldon?
Compare the salts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maldon, Jacobsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Maldon | Morton | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 35.2% | 3.8% | 3.1% | 2.6% | 2.6% |
| Nov 2025 | 58.9% | 26.5% | 6.5% | 2.9% | 2.9% | 2.4% |
| Dec 2025 | 64.3% | 23.6% | 5.8% | 2.1% | 2.1% | 2.1% |
| Jan 2026 | 56.4% | 31% | 5.1% | 3.4% | 1.8% | 2.3% |
| Feb 2026 | 56.3% | 30.8% | 5% | 3.4% | 2.2% | 2.2% |
| Mar 2026 | 56.3% | 30.8% | 5% | 3.4% | 2.2% | 2.2% |
| Apr 2026 | 59.7% | 26.7% | 5.3% | 3.6% | 2.4% | 2.4% |
| May 2026 | 52.5% | 35.1% | 4.7% | 3.1% | 2.6% | 2.1% |
| Jun 2026 | 57.2% | 31.3% | 4.2% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 56.9% | 31.1% | 4.2% | 2.8% | 2.8% | 2.3% |
| Aug 2026 | 58.6% | 26.4% | 7.9% | 2.9% | 2.3% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jacobsen and Maldon comparison changed over the last 12 months?
3 findings
- Maldon was ahead of Jacobsen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jacobsen’s estimated Share of Search among salts worldwide moved from 3.8% to 7.9%, and its estimated monthly branded searches moved from 6.6K to 14.8K.
- Across the 11 months ending August 2026, Maldon’s estimated Share of Search among salts worldwide moved from 52.7% to 58.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
How each brand is measured
Brandwave collects information about searches that people make online using Jacobsen’s and Maldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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