How popular isMaldon in search?
In September 2026, there were an estimated 110K branded searches for Maldon worldwide which is up 21.5% over the last 12 months. Maldon holds 59.8% estimated Share of Search among salt brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which salt brands compete with Maldon?
Share of Search by month for Maldon, Morton, Jacobsen, Saxa. The figures are in the table below the chart.
View monthly share of search table
| Month | Maldon | Morton | Jacobsen | Saxa |
|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 4% | 3.3% |
| Nov 2025 | 62.1% | 28% | 6.8% | 3.1% |
| Dec 2025 | 67.2% | 24.6% | 6% | 2.2% |
| Jan 2026 | 58.8% | 32.4% | 5.3% | 3.5% |
| Feb 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Mar 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Apr 2026 | 62.6% | 28% | 5.6% | 3.7% |
| May 2026 | 55% | 36.8% | 4.9% | 3.3% |
| Jun 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Jul 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Aug 2026 | 61.2% | 27.5% | 8.2% | 3% |
| Sep 2026 | 59.8% | 32.9% | 4.4% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 110K | 0% | -1.4 points | |
| 2, held 2nd | 32.9% | 60.5K | +22.2% | +5.3 points | |
| 3, held 3rd | 4.4% | 8.1K | -45.3% | -3.8 points | |
| 4, held 4th | 2.9% | 5.4K | 0% | -0.1 points |
1.
Maldon59.8%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Morton32.9%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.3 points.
3.
Jacobsen4.4%
Held 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share -3.8 points.
4.Saxa
2.9%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Maldon and its closest rivals
Every comparison with Maldon
5 comparisons
How has branded search demand for Maldon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maldon worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide increased from 55.5% to 59.8%.
- Across the 12 months ending September 2026, Maldon’s estimated Share of Search among salt brands worldwide peaked at 67.2% in December 2025 and was lowest at 55% in May 2026.
How did search popularity change for salt brands worldwide in September 2026?
3 changes
In September 2026, Morton gained estimated Share of Search among salt brands worldwide, from 27.5% to 32.9%.
In September 2026, Jacobsen lost estimated Share of Search among salt brands worldwide, from 8.2% to 4.4%.
In September 2026, Maldon lost estimated Share of Search among salt brands worldwide, from 61.2% to 59.8%.
Where does Maldon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Salts | 1st of 6 | 57.7% | Show ranking |
| Salt brands | 1st of 4 | 59.8% | Shown above |
How is Maldon measured?
Brandwave collects information about searches that people make online using Maldon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- maldon salt
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