Brandwave

How popular isGoya in search?

In September 2026, there were an estimated 18.1K branded searches for Goya worldwide which held steady over the last 12 months. Goya holds 3.8% estimated Share of Search among tomato sauce brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla42.7%
  2. Rao's23.4%
  3. Del Monte23.4%
  4. Hunt's5.8%
  5. Goya3.8%
  6. Masterfoods0.93%
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Where does Goya compete?

Goya is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tomato sauce brands5th of 63.8%Shown below
Coconut water2nd of 616.3%Show ranking
Windsurfing sail brands2nd of 620.6%Show ranking

Which tomato sauce brands compete with Goya?

Goya against tomato sauce brands worldwide, by month

Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaRao'sDel MonteHunt'sGoyaMasterfoods
Oct 202542.6%28.7%19.2%4.7%3.8%0.93%
Nov 202536.5%29.9%24.4%4.9%3.3%0.97%
Dec 202532.1%26.2%32.1%5.3%3.5%0.86%
Jan 202636.2%29.7%24.1%4.9%4%1.2%
Feb 202640.2%26.9%22%5.4%4.4%1.1%
Mar 202638.3%25.6%25.5%5.1%4.2%1.3%
Apr 202637.9%25.4%25.3%6.2%4.2%1%
May 202628.9%19.3%43%4.7%3.2%0.94%
Jun 202635.5%29%23.8%5.8%4.8%1.2%
Jul 202640.2%26.9%22%5.4%4.4%1.1%
Aug 202635.9%29.4%23.9%5.9%3.9%0.96%
Sep 202642.7%23.4%23.4%5.8%3.8%0.93%

  1. 1.Barilla

    42.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.

  2. 2.Rao's

    23.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.

  3. 3.Del Monte

    23.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Hunt's

    5.8%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Goya

    3.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterfoods

    0.93%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Goya and its closest rivals

Every comparison with Goya

How has branded search demand for Goya changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Goya worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Goya’s estimated Share of Search among tomato sauce brands worldwide peaked at 4.8% in June 2026 and was lowest at 3.2% in May 2026.

How did search popularity change for tomato sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.

  2. In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.

  3. In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.

  4. Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How is Goya measured?

Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • goya foods

Do you work for Goya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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