Brandwave

How popular isGoogle Drive in search?

In September 2026, there were an estimated 37.2M branded searches for Google Drive worldwide which held steady over the last 12 months. Google Drive holds 42.5% estimated Share of Search among cloud storage services worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Drive42.5%
  2. iCloud20.1%
  3. OneDrive15.5%
  4. WeTransfer15.5%
  5. Dropbox5.7%
  6. pCloud0.51%
  7. Box<0.01%
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Where does Google Drive compete?

Google Drive is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud storage services1st of 742.5%Shown below
File sharing services1st of 553.6%Show ranking
File sync services1st of 666.1%Show ranking

Which cloud storage services compete with Google Drive?

Google Drive against cloud storage services worldwide, by month

Share of Search by month for Google Drive, iCloud, OneDrive, WeTransfer, Dropbox. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveWeTransferDropboxpCloudBox
Oct 202541.2%19.5%15.1%18.4%5.6%0.33%<0.01%
Nov 202543.8%17.2%13.1%19.6%5.9%0.43%<0.01%
Dec 202540%23.1%12%17.9%6.6%0.4%<0.01%
Jan 202643.9%20.7%13.1%16%5.9%0.36%<0.01%
Feb 202645.6%17.7%13.6%16.7%6.1%0.37%<0.01%
Mar 202641.2%19.5%15%18.4%5.6%0.41%<0.01%
Apr 202645.4%17.8%13.6%16.6%6.1%0.45%<0.01%
May 202645.5%17.8%13.6%16.6%6.1%0.37%<0.01%
Jun 202640.5%19.5%14.8%18.1%6.7%0.4%<0.01%
Jul 202642.2%20%12.7%18.9%5.7%0.42%<0.01%
Aug 202643.8%20.8%13.2%16%5.9%0.43%<0.01%
Sep 202642.5%20.1%15.5%15.5%5.7%0.51%<0.01%
  1. Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share -1.2 points.

  2. 2.iCloud

    20.1%

    Held 2nd. 17.6M estimated branded searches, +22% vs prior month. Share -0.6 points.

  3. 3.OneDrive

    15.5%

    Moved from 4th to 3rd. 13.6M estimated branded searches, +48.8% vs prior month. Share +2.4 points.

  4. 4.WeTransfer

    15.5%

    Moved from 3rd to 4th. 13.6M estimated branded searches, +22.5% vs prior month. Share -0.4 points.

  5. 5.Dropbox

    5.7%

    Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  6. 6.pCloud

    0.51%

    Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  7. 7.Box

    <0.01%

    Held 7th. 2.5K estimated branded searches, +4.6% vs prior month. Share 0 points.

Compare search popularity between Google Drive and its closest rivals

How has branded search demand for Google Drive changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Drive worldwide held steady at 37.2M.
  • Across the 12 months ending September 2026, Google Drive’s estimated Share of Search among cloud storage services worldwide increased from 41.2% to 42.5%.
  • Across the 12 months ending September 2026, Google Drive’s estimated Share of Search among cloud storage services worldwide peaked at 45.6% in February 2026 and was lowest at 40% in December 2025.

How did search popularity change for cloud storage services worldwide in September 2026?

  1. In September 2026, OneDrive overtook WeTransfer to rank 3rd among cloud storage services worldwide, with 15.5% estimated Share of Search.

  2. In September 2026, Google Drive lost estimated Share of Search among cloud storage services worldwide, from 43.8% to 42.5%.

  3. In September 2026, iCloud lost estimated Share of Search among cloud storage services worldwide, from 20.8% to 20.1%.

  4. Estimated monthly branded searches for pCloud worldwide rose 49.4% over 12 measured months, from 302K to 450K in September 2026.

  5. Estimated monthly branded searches for WeTransfer worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.

How is Google Drive measured?

Brandwave collects information about searches that people make online using Google Drive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google drive

How the Brand Demand Index is measured

Do you work for Google Drive? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Google Drive your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.