Brandwave

How popular isGatorade in search?

In August 2026, there were an estimated 1M branded searches for Gatorade worldwide which is up 21.5% over the last 11 months. Gatorade holds 62.1% estimated Share of Search among sports drink brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gatorade62.1%
  2. Powerade22.9%
  3. BodyArmor6.8%
  4. Lucozade6.8%
  5. Prime Hydration1.4%
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Which sports drink brands compete with Gatorade?

Gatorade against sports drink brands worldwide, by month

Share of Search by month for Gatorade, Powerade, BodyArmor, Lucozade. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradePoweradeBodyArmorLucozadePrime Hydration
Oct 202562.5%18.7%8.4%8.4%2.1%
Nov 202564.4%19.3%7.1%7.1%2.1%
Dec 202563.5%19%7%8.5%2.1%
Jan 202662.2%18.6%8.3%8.3%2.5%
Feb 202663.7%19%7%8.5%1.7%
Mar 202664.6%19.4%7.1%7.1%1.8%
Apr 202665.4%19.7%5.9%7.2%1.8%
May 202662.9%23.1%5.7%6.9%1.4%
Jun 202659.1%26.6%6.5%6.5%1.3%
Jul 202659.6%26.8%5.4%6.6%1.6%
Aug 202662.1%22.9%6.8%6.8%1.4%
Sep 2026—————

  1. 1.Gatorade

    62.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Powerade

    22.9%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.BodyArmor

    6.8%

    Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  4. 4.Lucozade

    6.8%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Prime Hydration

    1.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Gatorade and its closest rivals

How has branded search demand for Gatorade changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gatorade worldwide rose from 823K to 1M.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports drink brands worldwide peaked at 65.4% in April 2026 and was lowest at 59.1% in June 2026.

How did search popularity change for sports drink brands worldwide in August 2026?

  1. In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.8%.

  2. In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%.

  3. In August 2026, Powerade lost estimated Share of Search among sports drink brands worldwide, from 26.8% to 22.9%.

  4. Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Gatorade compete?

Gatorade is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports drink brands1st of 562.1%Shown above
Isotonic drink brands1st of 663.3%Show ranking

How is Gatorade measured?

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gatorade

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How the Brand Demand Index is measured

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