Gatorade vs Prime Hydration:Which is more popular by branded search?
In August 2026, Gatorade had more branded searches than Prime Hydration among sports drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to Prime Hydration’s 22.2K, and held a 62.1% Share of Search versus Prime Hydration’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gatorade or Prime Hydration?
Compare the sports drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gatorade, Prime Hydration. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | BodyArmor | Lucozade | Prime Hydration |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.7% | 8.4% | 8.4% | 2.1% |
| Nov 2025 | 64.4% | 19.3% | 7.1% | 7.1% | 2.1% |
| Dec 2025 | 63.5% | 19% | 7% | 8.5% | 2.1% |
| Jan 2026 | 62.2% | 18.6% | 8.3% | 8.3% | 2.5% |
| Feb 2026 | 63.7% | 19% | 7% | 8.5% | 1.7% |
| Mar 2026 | 64.6% | 19.4% | 7.1% | 7.1% | 1.8% |
| Apr 2026 | 65.4% | 19.7% | 5.9% | 7.2% | 1.8% |
| May 2026 | 62.9% | 23.1% | 5.7% | 6.9% | 1.4% |
| Jun 2026 | 59.1% | 26.6% | 6.5% | 6.5% | 1.3% |
| Jul 2026 | 59.6% | 26.8% | 5.4% | 6.6% | 1.6% |
| Aug 2026 | 62.1% | 22.9% | 6.8% | 6.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Gatorade and Prime Hydration comparison changed over the last 12 months?
3 findings
- Gatorade was ahead of Prime Hydration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports drink brands worldwide moved from 62.5% to 62.1%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, Prime Hydration’s estimated Share of Search among sports drink brands worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for sports drink brands worldwide in August 2026?
2 changes
In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%.
Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gatorade’s and Prime Hydration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gatorade
1 branded search term
- gatorade
Prime Hydration
1 branded search term
- prime hydration
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.