Sports drink brands:Which brands are most popular in search?
In August 2026, Gatorade was the most searched among sports drink brands worldwide, with an estimated 1M branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gatorade62.1%
Powerade22.9%BodyArmor6.8%
Lucozade6.8%
Prime Hydration1.4%
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Share of SearchLeaderboard
Compare the sports drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gatorade, Powerade, BodyArmor, Lucozade. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | BodyArmor | Lucozade | Prime Hydration |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.7% | 8.4% | 8.4% | 2.1% |
| Nov 2025 | 64.4% | 19.3% | 7.1% | 7.1% | 2.1% |
| Dec 2025 | 63.5% | 19% | 7% | 8.5% | 2.1% |
| Jan 2026 | 62.2% | 18.6% | 8.3% | 8.3% | 2.5% |
| Feb 2026 | 63.7% | 19% | 7% | 8.5% | 1.7% |
| Mar 2026 | 64.6% | 19.4% | 7.1% | 7.1% | 1.8% |
| Apr 2026 | 65.4% | 19.7% | 5.9% | 7.2% | 1.8% |
| May 2026 | 62.9% | 23.1% | 5.7% | 6.9% | 1.4% |
| Jun 2026 | 59.1% | 26.6% | 6.5% | 6.5% | 1.3% |
| Jul 2026 | 59.6% | 26.8% | 5.4% | 6.6% | 1.6% |
| Aug 2026 | 62.1% | 22.9% | 6.8% | 6.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 1M | 0% | +2.5 points | |
| 2, held 2nd | 22.9% | 368K | -18.2% | -4 points | |
| 3, moved from 4th to 3rd | 6.8% | 110K | +21.5% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 110K | 0% | +0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 22.2K | -18.1% | -0.2 points |
1.
Gatorade62.1%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.
2.
Powerade22.9%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4 points.
6.8%
Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.4 points.
4.
6.8%
Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Gatorade vs Powerade: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sports drink brands worldwide?
5 brands
In August 2026, Gatorade was the most searched among sports drink brands worldwide, with an estimated 1M branded searches and 62.1% estimated Share of Search within this set. Powerade is in 2nd place, 39.2 percentage points behind at 22.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gatorade | 62.5% → 62.1% | 65.4%Apr 2026 | 59.1%Jun 2026 | 1st |
| Powerade | 18.7% → 22.9% | 26.8%Jul 2026 | 18.6%Jan 2026 | 2nd |
| BodyArmor | 8.4% → 6.8% | 8.4%Oct 2025 | 5.4%Jul 2026 | 3rd |
| Lucozade | 8.4% → 6.8% | 8.5%Feb 2026 | 6.5%Jun 2026 | 4th |
| Prime Hydration | 2.1% → 1.4% | 2.5%Jan 2026 | 1.3%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide increased from 18.7% to 22.9%.
- Across the 11 months ending August 2026, BodyArmor’s estimated Share of Search among sports drink brands worldwide decreased from 8.4% to 6.8%.
- Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among sports drink brands worldwide decreased from 8.4% to 6.8%.
- Across the 11 months ending August 2026, Prime Hydration’s estimated Share of Search among sports drink brands worldwide decreased from 2.1% to 1.4%.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports drink brands worldwide peaked at 65.4% in April 2026 and was lowest at 59.1% in June 2026.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide peaked at 26.8% in July 2026 and was lowest at 18.6% in January 2026.
- Across the 11 months ending August 2026, BodyArmor’s estimated Share of Search among sports drink brands worldwide peaked at 8.4% in October 2025 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among sports drink brands worldwide peaked at 8.5% in February 2026 and was lowest at 6.5% in June 2026.
- Across the 11 months ending August 2026, Prime Hydration’s estimated Share of Search among sports drink brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, Gatorade held steady: its estimated Share of Search among sports drink brands worldwide moved less than 0.5 percentage points.
How did search popularity change for sports drink brands worldwide in August 2026?
4 changes
In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.8%.
In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%.
In August 2026, Powerade lost estimated Share of Search among sports drink brands worldwide, from 26.8% to 22.9%.
Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
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