How popular isPowerade in search?
In August 2026, there were an estimated 368K branded searches for Powerade worldwide which is up 49.6% over the last 11 months. Powerade holds 22.9% estimated Share of Search among sports drink brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gatorade62.1%
Powerade22.9%BodyArmor6.8%
Lucozade6.8%
Prime Hydration1.4%
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Which sports drink brands compete with Powerade?
Share of Search by month for Gatorade, Powerade, BodyArmor, Lucozade. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | BodyArmor | Lucozade | Prime Hydration |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.7% | 8.4% | 8.4% | 2.1% |
| Nov 2025 | 64.4% | 19.3% | 7.1% | 7.1% | 2.1% |
| Dec 2025 | 63.5% | 19% | 7% | 8.5% | 2.1% |
| Jan 2026 | 62.2% | 18.6% | 8.3% | 8.3% | 2.5% |
| Feb 2026 | 63.7% | 19% | 7% | 8.5% | 1.7% |
| Mar 2026 | 64.6% | 19.4% | 7.1% | 7.1% | 1.8% |
| Apr 2026 | 65.4% | 19.7% | 5.9% | 7.2% | 1.8% |
| May 2026 | 62.9% | 23.1% | 5.7% | 6.9% | 1.4% |
| Jun 2026 | 59.1% | 26.6% | 6.5% | 6.5% | 1.3% |
| Jul 2026 | 59.6% | 26.8% | 5.4% | 6.6% | 1.6% |
| Aug 2026 | 62.1% | 22.9% | 6.8% | 6.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 1M | 0% | +2.5 points | |
| 2, held 2nd | 22.9% | 368K | -18.2% | -4 points | |
| 3, moved from 4th to 3rd | 6.8% | 110K | +21.5% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 110K | 0% | +0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 22.2K | -18.1% | -0.2 points |
1.
Gatorade62.1%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.
2.
Powerade22.9%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4 points.
6.8%
Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.4 points.
4.
6.8%
Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Powerade and its closest rivals
How has branded search demand for Powerade changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Powerade worldwide rose from 246K to 368K.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide increased from 18.7% to 22.9%.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide peaked at 26.8% in July 2026 and was lowest at 18.6% in January 2026.
How did search popularity change for sports drink brands worldwide in August 2026?
4 changes
In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.8%.
In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%.
In August 2026, Powerade lost estimated Share of Search among sports drink brands worldwide, from 26.8% to 22.9%.
Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Powerade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports drink brands | 2nd of 5 | 22.9% | Shown above |
| Isotonic drink brands | 2nd of 6 | 23.3% | Show ranking |
How is Powerade measured?
Brandwave collects information about searches that people make online using Powerade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- powerade
Who owns Powerade?
Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Fuze Tea and Pump, owned by the same company, worldwide.
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Is Powerade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.