Brandwave

Isotonic drink brands:Which brands are most popular in search?

In August 2026, Gatorade was the most searched among isotonic drink brands worldwide, with an estimated 1M branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gatorade63.3%
  2. Powerade23.3%
  3. Lucozade7%
  4. High55.7%
  5. Riordan0.77%
  6. SiS<0.01%

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Share of SearchLeaderboard

Compare the isotonic drink brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among isotonic drink brands worldwide, by month

Share of Search by month for Gatorade, Powerade, Lucozade, High5. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradePoweradeLucozadeHigh5RiordanSiS
Oct 202563.2%18.9%8.5%8.5%0.93%0.01%
Nov 202564.2%19.2%7.1%8.6%0.94%<0.01%
Dec 202564.2%19.2%8.6%7.1%0.94%<0.01%
Jan 202663.1%18.9%8.4%8.4%1.1%<0.01%
Feb 202664.2%19.2%8.6%7.1%0.94%0.01%
Mar 202665.9%19.8%7.3%6%0.98%<0.01%
Apr 202665.9%19.8%7.3%6%0.98%<0.01%
May 202663.2%23.2%6.9%5.7%0.93%<0.01%
Jun 202660.1%27.1%6.6%5.4%0.73%<0.01%
Jul 202660.1%27.1%6.6%5.4%0.73%<0.01%
Aug 202663.3%23.3%7%5.7%0.77%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gatorade

    63.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Powerade

    23.3%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.Lucozade

    7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.High5

    5.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Riordan

    0.77%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SiS

    <0.01%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among isotonic drink brands worldwide?

In August 2026, Gatorade was the most searched among isotonic drink brands worldwide, with an estimated 1M branded searches and 63.3% estimated Share of Search within this set. Powerade is in 2nd place, 40 percentage points behind at 23.3% Share of Search.

Global isotonic drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gatorade63.2% → 63.3%65.9%Apr 202660.1%Jun 20261st
Powerade18.9% → 23.3%27.1%Jun 202618.9%Jan 20262nd
Lucozade8.5% → 7%8.6%Dec 20256.6%Jun 20264th → 3rd
High58.5% → 5.7%8.6%Nov 20255.4%Jun 20263rd → 4th
Riordan0.93% → 0.77%1.1%Jan 20260.73%Jun 20265th
SiS0.01% → <0.01%0.01%Oct 2025<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide increased from 18.9% to 23.3%.
  • Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among isotonic drink brands worldwide decreased from 8.5% to 7%.
  • Across the 11 months ending August 2026, High5’s estimated Share of Search among isotonic drink brands worldwide decreased from 8.5% to 5.7%.
  • Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among isotonic drink brands worldwide peaked at 65.9% in April 2026 and was lowest at 60.1% in June 2026.
  • Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide peaked at 27.1% in June 2026 and was lowest at 18.9% in January 2026.
  • Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among isotonic drink brands worldwide peaked at 8.6% in December 2025 and was lowest at 6.6% in June 2026.
  • Across the 11 months ending August 2026, High5’s estimated Share of Search among isotonic drink brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.4% in June 2026.
  • Across the 11 months ending August 2026, Lucozade rose from 4th to 3rd among isotonic drink brands worldwide.
  • Across the 11 months ending August 2026, High5 fell from 3rd to 4th among isotonic drink brands worldwide.
  • Across the 11 months ending August 2026, Gatorade, Riordan and SiS held steady: their estimated Share of Search among isotonic drink brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for isotonic drink brands worldwide in August 2026?

  1. In August 2026, Gatorade gained estimated Share of Search among isotonic drink brands worldwide, from 60.1% to 63.3%.

  2. In August 2026, Powerade lost estimated Share of Search among isotonic drink brands worldwide, from 27.1% to 23.3%.

  3. Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  4. Estimated monthly branded searches for High5 worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

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