How popular isGatorade in search?
In August 2026, there were an estimated 1M branded searches for Gatorade worldwide which is up 21.5% over the last 11 months. Gatorade holds 63.3% estimated Share of Search among isotonic drink brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which isotonic drink brands compete with Gatorade?
Share of Search by month for Gatorade, Powerade, Lucozade, High5. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | Lucozade | High5 | Riordan | SiS |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 18.9% | 8.5% | 8.5% | 0.93% | 0.01% |
| Nov 2025 | 64.2% | 19.2% | 7.1% | 8.6% | 0.94% | <0.01% |
| Dec 2025 | 64.2% | 19.2% | 8.6% | 7.1% | 0.94% | <0.01% |
| Jan 2026 | 63.1% | 18.9% | 8.4% | 8.4% | 1.1% | <0.01% |
| Feb 2026 | 64.2% | 19.2% | 8.6% | 7.1% | 0.94% | 0.01% |
| Mar 2026 | 65.9% | 19.8% | 7.3% | 6% | 0.98% | <0.01% |
| Apr 2026 | 65.9% | 19.8% | 7.3% | 6% | 0.98% | <0.01% |
| May 2026 | 63.2% | 23.2% | 6.9% | 5.7% | 0.93% | <0.01% |
| Jun 2026 | 60.1% | 27.1% | 6.6% | 5.4% | 0.73% | <0.01% |
| Jul 2026 | 60.1% | 27.1% | 6.6% | 5.4% | 0.73% | <0.01% |
| Aug 2026 | 63.3% | 23.3% | 7% | 5.7% | 0.77% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 1M | 0% | +3.1 points | |
| 2, held 2nd | 23.3% | 368K | -18.2% | -3.8 points | |
| 3, held 3rd | 7% | 110K | 0% | +0.3 points | |
| 4, held 4th | 5.7% | 90.5K | 0% | +0.3 points | |
| 5, held 5th | 0.77% | 12.1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 90 | -18.2% | 0 points |
1.
Gatorade63.3%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Powerade23.3%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.
Lucozade
7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
High55.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Riordan
0.77%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
SiS<0.01%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Gatorade and its closest rivals
Every comparison with Gatorade
7 comparisons
How has branded search demand for Gatorade changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gatorade worldwide rose from 823K to 1M.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among isotonic drink brands worldwide peaked at 65.9% in April 2026 and was lowest at 60.1% in June 2026.
How did search popularity change for isotonic drink brands worldwide in August 2026?
4 changes
In August 2026, Gatorade gained estimated Share of Search among isotonic drink brands worldwide, from 60.1% to 63.3%.
In August 2026, Powerade lost estimated Share of Search among isotonic drink brands worldwide, from 27.1% to 23.3%.
Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
Estimated monthly branded searches for High5 worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Where does Gatorade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports drink brands | 1st of 5 | 61.3% | Show ranking |
| Isotonic drink brands | 1st of 6 | 63.3% | Shown above |
How is Gatorade measured?
Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gatorade
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